Brand Partnerships Lead, Cash App

  • New York, NY, USA
  • Full-time
  • Alternate Location: Los Angeles, United States
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 30 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system.

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne. 

Interested in learning more?

Job Description

We’re looking for a proactive, strategic, and driven person to join Cash App’s marketing and brand team as our Brand Partnerships Lead. This is an opportunity to have a direct impact on the team that defines Cash App’s brand through inventive marketing programs and initiatives. This individual would work alongside Cash App’s Head of Marketing to support the development and execution of strategic partnerships that drive both awareness and cachet to our growing mainstream brand. They will also develop new business prospects and contribute to delivering best in class entertainment marketing, content, and event programs for new and existing partners. The ideal candidate is a highly motivated, entertainment marketing expert capable of delivering breakthrough concepts in support of strategic marketing initiatives and well-versed in negotiating complex deals. The person in this role would also be responsible for building out Cash App’s broader portfolio of long term partners and develop custom deals that would enable us to work with a variety of public figures over multiple years. By selecting the right partners to work with, we can increase the validity of the brand we're building. The person in this role will have a major impact on Cash App's credibility, boosting our brand image, driving brand intrigue, and assisting in personalizing our brand impact.

You will:

  • Partner closely with the broader Marketing and Brand team to source partnership opportunities that fit in with our overall brand strategy

  • Create and own a regularly updated pipeline of partners to pursue

  • Lead external discussions with potential partners from start to finish: this includes outreach, negotiation of fees, contract execution and seeing through deliverables for partners

  • Collaborate cross-functionally with a high-impact team of designers, marketers, business, legal, production, and finance to help impact overall Brand and Marketing work

  • Oversee product placement opportunities in music videos and television

  • Handle account management for deals brought in by the Head of Marketing: this includes project management from concept to execution

  • Ownership of program and project ideation process - lead the development of creative concepts and guide the packaging and delivery of ideas and new business presentations

  • Serve as primary contact for partner portfolio

  • Develop and manage integrated brand programs/campaigns to increase commercial Cash App awareness

  • Manage integrated programs featuring key partners that support and build brand awareness 

  • Proactively communicate with agency, media, digital, and brand industries to explore opportunities

  • Build and maintain strategic relationships with current and future partners

  • Research measure and negotiate artist partnership agreements 

  • On-going management of all partner deals and programs

  • Maximize the use of consumer research to exploit partner opportunities and increase Cash App brand equity

  • Develop a keen understanding of what makes our product and culture special and make recommendations around how to express that within the context of a custom partnership

  • Act fast and be willing to make changes when the unexpected occurs 


You have:

  • 9+ years of relevant experience in brand and marketing 

  • Entrepreneurial spirit with demonstrated success in driving new business from concept, to contract, and through the execution phase

  • Demonstrated experience in bringing concepts to life through written/visual presentations 

  • Strong relationships in media, entertainment, brand, and agency industries required; music and fashion industry experience a plus

  • A strong network of potential partners who hold decision making responsibilities for strategic marketing partnerships

  • Ability to collaborate across multiple groups and understand the value of working as a team

  • Must have ability to communicate effectively and tactfully with people on all levels - in person, on the phone, and in writing

  • Strong organizational and time management skills: ability to work on multiple projects simultaneously that are deadline sensitive, while paying strict attention to detail

  • Excellent writing, communications, negotiation and analytical skills 

  • Self-starter, will take initiative with new projects with ability to make cold calls

  • Works well with others in a collaborative environment

  • The ability to garner support from internal experts and external partners to position Cash App’s product against competition

  • The ability to adapt to new situations quickly and think on your feet 

  • Hustle and determination

  • BA/BS degree required


Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.