Product Marketing Manager, Go To Market - Square Appointments

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for a creative individual to join Square as a Product Marketing Manager on the Square Appointments team. This Product Marketing Manager will work with product managers and creative to achieve the team's marketing goals and accelerate growth for the business. You will focus on developing, and optimizing marketing campaigns across owned, earned, and paid channels. Your success means you can design, launch and analyze marketing campaigns to improve goals and engagement across Square's products. 

The ideal candidate is a self-starter, motivated to dive in and learn by doing. You have a understanding of product strategy and experience with SaaS business models. You will can ramp up quickly, partner well with cross-functional teams, and work against goals.

You Will:

  • Lead the ideation and execution of campaigns that increase growth for our business, partnering with product, creative, engineering, analysts, design, legal, channel managers, and marketing operations
  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Identify target segments, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Develop product positioning, value propositions, and important messaging to be used in product development and marketing campaigns
  • Understand the landscape, industry, pain points, and ongoing differentiation for target audiences, to inform the product roadmap and marketing strategy
  • Oversee product's pricing and packaging
  • Enable sales and account managers with the right information to conduct upsell and outbound campaigns through educational materials/collateral
  • Scale products to 100's of thousands of users
  • Work with Square's outstanding product marketing, marketing, design and product teams.


  • 5+ years of professional experience
  • 2+ years in product marketing, growth or lifecycle marketing, or similar go-to-market experience Previous background in SaaS marketing, with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product teams to determine product strategy
  • Strong quantitative analytical ability
  • Comfort in a face-paced, startup environment
  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources