Hardware Product Marketing Manager
- Dublin, Ireland
The role of the Product Marketing Manager is to define and execute go-to-market strategy to drive growth in payments processing volume through hardware sales. To be successful, the PMM must develop a comprehensive understanding of the target customers; ensure that cross-functional partners (Product, Marketing, Comms, Creative, Packaging, customer-facing teams, etc.) share that understanding; optimize the conversion funnel for hardware sales; and ensure that product/business decisions fully incorporate our customer insights.
The ideal candidate is data-driven, strategic, analytical, well-organized and a clear written and oral communicator.
This role is based in the Republic of Ireland. You will be a part of a globally distributed team that works across multiple time zones including Greenwich Mean Time, Pacific Time, British Time, and Australia Time.
Develop and execute the go-to-market strategy for Square's hardware products in existing and future European markets, including positioning, value propositions, and messaging
Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our products meet their needs, and what other alternatives exist in the market; this insights work will serve as the foundation for PMM recommendations on go-to-market, marketing, and product decisions in Europe
Be accountable for sales performance and product demand forecasts across channels
Facilitate communication across EU-based teams to ensure alignment on go-to-market strategy and initiatives
Partner with Product Management, Design and Engineering to define the international product strategy and influence the product roadmap
Review competitive offerings and drive ongoing differentiation
Ensure new products have been tested thoroughly in-market across target customer segments
Monitor marketing program performance and optimize results through continuous testing
Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention in partnership with EU- and US-based product, creative, and marketing teams.
A BA/BS degree or equivalent practical experience; MBA preferred
5+ years of professional experience, including business/growth strategy and marketing experience
Strong quantitative analytical ability
Demonstrated competence in marketing fundamentals including customer insight development (both quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
Experience working closely with cross-functional teams (product, eng, design) to develop, launch, and scale a product; experience partnering with central creative and marketing teams to execute marketing campaigns
At least one year of experience working or studying outside your home country, and a passion for understanding other cultures
Previous background in marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, and/or consumer technologies
Experience partnering with in-house or agency research teams to outline research needs and translate findings into actionable insights
Previous experience in product management, consulting, or other strategy role a plus
Bi-lingual French/English a plus
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources