Product Marketing Manager, Square Point of Sale

  • San Francisco, CA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Product Marketing Manager represents the customer's voice in both product and go-to-market strategy decisions, promoting the growth and usage of products within the Square portfolio. You will ensure that the right audience gets the right message through the right channels. We are looking for a data-driven marketer to join Square as a Product Marketing Manager with global responsibility over Square Point of Sale, Square's flagship software product. Used by more than two million businesses globally, Square Point of Sale is the free, easy to use POS app for businesses of all types and sizes that integrates with all other tools in the Square ecosystem. We are looking for someone who understands product strategy, market segmentation and marketing execution, and has experience across the full acquisition funnel and product lifecycle. Reporting to the PMM Lead, you will help define and drive marketing strategies to grow Square Point of Sale in global markets.

You will:

  • Identify target customers, their needs, and promote how Square Point of Sale will meet those needs through surveys, interviews, and quantitative usage analyses
  • Partner with Product Management, Design and Engineering to determine the product strategy and feature road map
  • Be the expert in Square Point of Sale's product positioning, value propositions, and foundational messaging to be used in product development and marketing campaigns
  • Lead a global go-to-market plan, ensuring all customer-facing teams are on-message and maximizing each channel
  • Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
  • Track marketing program performance and improve through continuous testing
  • Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends

Qualifications

  • A BA/BS degree or equivalent practical experience
  • 6+ years professional experience, with 4+ of those working in product marketing, growth or lifecycle marketing in consumer tech (SMB tech experience a plus)
  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned / earned channels
  • Fluency in paid marketing channel strategy and measurement 
  • Strong quantitative analytical ability
  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources