Marketing Analytics Lead, Cash App

  • San Francisco, CA
  • Full-time

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 30 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system.

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Interested in learning more?

Job Description

The Business team at Cash App is responsible for accelerating Cash App’s customer and revenue growth using scalable and measurable go-to-market programs. We own marketing, sales, and partnerships outside the app, lead analytics related to Cash’s overall growth and the customer lifecycle, and work closely with Cash App’s product teams to identify and execute on opportunities for growth.

We’re looking for an exceptional Marketing Analytics Lead who can drive rigorous, data-driven insights and recommendations that maximize the impact and effectiveness of our rapidly scaling performance and lifecycle marketing programs.

You will:

  • Partner closely with Cash App’s Performance Marketing and Data Science teams to analyze and optimize the performance of paid marketing channels and campaigns

  • Partner with Product and Growth leads to plan, execute, and measure the impact of lifecycle marketing efforts (e.g. onboarding, cross-sell, winback)

  • Scope, design, and measure the impact of experiments to drive improvements in the performance of our web and app store presences (e.g. ASO, SEO, landing page optimization)

  • Develop frameworks for marketing ROI and payback period measurement

  • Develop and drive monthly and quarterly marketing budget allocation, spend tracking, and impact measurement processes

  • Build ETLs, dashboards, and automated reporting that improves visibility and decision making across the Cash Business team

  • Generate insights related to customer demographics and perceptions, value props, and creative performance to inform our go-to-market strategy.

Qualifications

You have:

  • 7+ years of experience in analytical and impact-oriented roles, and 4+ years of experience in marketing analytics in fast-paced and growing companies. 

  • Experience marketing consumer mobile products strongly preferred. Fintech is nice to have.

  • Top-tier strategic thinking, problem solving, and logical structuring abilities

  • Deep experience with mobile marketing measurement, including work with mobile attribution tools (e.g. Appsflyer, Branch) and familiarity with SKAdNetwork

  • Strong grasp and understanding of incrementality, experience with developing and interpreting Media Mix Models

  • Expert-level abilities with data analytics tools and languages such as SQL, Tableau, Looker, and Excel

  • Experience with data warehousing concepts and tools (e.g. ETL development, star and snowflake schema design)

  • Comfort with ambiguity; the ability to independently lay out and test clear hypotheses, and solve problems without well-defined direction

  • Excellent verbal and written communication skills

  • Ability to collaborate and influence effectively across different teams and functions

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Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.