Global Brand Marketing Lead

  • New York, NY
  • Full-time
  • Alternate Location: San Francisco, United States
  • Position open to remote: Yes
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a strategic, creative, and results-oriented Brand Marketing lead to report to the Head of Marketing. You will lead a team of brand strategist, brand marketers, brand insights managers and experiential marketers working in concert to achieve Square's brand, product and overall Marketing goals. As a change leader, influencer, and strong brand marketer, you will build a strategic vision, setting the agenda and ensuring strength of plans to achieve both short-term and long-term results. Most importantly, you must model our values and have a passion for developing talent. You will manage a team that runs campaigns that use a variety of owned, earned and paid channels including film, digital, editorial, social, web, events and sponsorships. You will partner with our creative and marketing leadership team to provide go-to-market plans tailored to our specific audience segments. You will analyze and optimize campaign performance and bring new brand GTM tactics into the fold. You will partner closely with our product teams to translate their goals into brand marketing programs that span across all channels, including local and experiential activations. Your work will span across Square's entire ecosystem of solutions.

You will:

  • Oversee all of Square's brand GTM activities, including brand strategy, insights and marketing programs.
  • Analyze and report on the brand competitive landscape.
  • Develop understanding of customer mindsets, attitudes, & behaviors. Translate those insights into marketing strategies.
  • Encourage cross-team collaboration and promote integrated strategic plans that shape Square's presence and guide toward brand goals.
  • Develop, in partnership with the teams, metrics and measurement solutions that demonstrate the impact of the brand programs.
  • Work with the creative team to determine briefs and act as the primary partner in reviewing creative concepts and assets to meet the marketing goals.
  • Work with the product, product marketing, creative and other channel marketing managers to build the brand and deepen customer engagement.
  • Work with country marketing managers to support international brand growth.
  • Oversee the Brand Marketing budget, including oversight of existing spend, business cases for incremental spend and reporting on the impact of investment.
  • Work with executive leadership to gain support on brand and marketing strategies.
  • Oversee the relationships Square has with our media agencies and several other partners.
  • Partner with our creative team to roll out new brand positioning and design systems.

Qualifications

You have:

  • 15+ years of brand, content and social marketing experience
  • 8+ years of demonstrated people leadership and experience coaching and developing passionate team members
  • Advertising development experience required
  • The ability to manage a portfolio/ make strategic choices to accomplish goals
  • Project management skills and the ability to manage multiple projects at different stages of development
  • Solid strategic, communication, and execution skills with strong business judgment
  • Demonstrated ability to build strong relationships with important partners and influence at all levels

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources