Digital Marketing Specialist
- Full-time
Company Description
Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.
Job Description
Square is looking for a Digital Marketing Specialist with an interest in further developing their SEO expertise to join our growing global SEO team. Based in Japan as the first SEO-focused team member, you will work with your manager (SEO Lead in San Francisco) to develop SEO strategy for the Japanese market. This will include working with Square Japan and global content creators to improve Square Japan content for SEO, providing local website structure improvements and conducting market analysis. You will lead our Japan SEO content strategy, identify opportunities for growth, and implement technical programs and requirements. You will also work with Square's US digital team, partnering with paid social, content, product and web development teams.
Someone who loves project management and data analytics, you have some experience producing SEO content for the Japanese market, and a passion for growing the search channel. You will educate other teams at Square Japan and global locations about SEO best practice in Japan, and have some experience working on SEO programs in global companies with websites in multiple locations. You can be based anywhere in Japan (or in our Tokyo office), and can work from home.
You will:
Work with the global SEO and Content team to identify new opportunities to grow the global organic search channel in Japan
Analyze data to understand Japan market trends and how this fits into the broader roadmap
Use data to work with teams at Square to help and educate them on Japan SEO when they run campaigns such as paid or awareness campaigns.
Build a longer-term strategic roadmap for Square Japan to help achieve growth
Track impact of SEO and content projects, deliver recurring progress reports to SEO and Japan office partners (Marketing, Product Marketing), ensuring SEO milestones and goals are met
Partner with colleagues in multiple regions to develop agreement and prioritization for global SEO projects
Work with our global technical operations manager to fix technical issues such as internal redirects, 404 errors and internal linking enhancements
Work with Product and Engineering teams to implement best practice SEO processes throughout Square globally
Qualifications
You have:
The ability to work with Japan-based customers in Japanese (writing and phone), and global Square colleagues in English (reading, writing and video meetings)
Some experience developing SEO programs and improving Organic Search performance for online businesses with websites that have multiple country locations and languages
Knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay up-to-date with news and trends in SEO and online marketing
Data analytics and Excel / Google Sheets experience (you frequently use vlookups, sumifs, sumproduct type formulas)
Undergraduate degree or equivalent practical experience
Experience with the Japanese market and language
A passion for developing your SEO expertise, for Square and the desire to help Square customers
Optional
Experience with QA, localised copy and content and semantic content optimization practices
Experience working with multiple SEO suites/tools: Searchmetrics, seoClarity, DeepCrawl, Majestic, Screaming Frog, ahrefs.
Familiarity with SEO analytics tools such as Google/Bing Webmaster Tools, Google Analytics, Looker
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources