Product Marketing Manager
- Tokyo, Japan
- Full-time
Company Description
Job Description
The Product Marketing team at Square ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. This role will be the first Japan-based Product Marketing Manager in this team, primarily focused on implementing growth and marketing strategies to help grow two of Square’s point of sale products with an emphasis on serving retail and beauty sellers. An experienced Product Marketing Manager, you will understand product strategy, growth marketing, positioning and messaging. You will report to a Product Marketing Lead who oversees international growth, based in Oakland, California.
You will:
Lead the go-to-market plan and ongoing marketing strategy for two of Square's point of sale products (serving retail and beauty sellers)
Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns
Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention
Ensure product releases are launched with appropriate localization and messaging for each market
Ensure all customer-facing teams are on-message and maximizing each channel (paid and organic).
Be the liaison between the product team and international Sales/Marketing/Customer Success teams to gather feedback and collaborate on local marketing opportunities/partnerships
Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
Look for opportunities to develop marketing campaigns and projects unique to a specific market
Partner with US Product Marketing Managers to inform pricing and packaging strategies
Be the voice of the (international) customer and partner with Product Management, Design and Engineering to define the international product strategy and influence the product roadmap
Track marketing program performance and optimize through continuous testing
Assess competitive offerings and promote ongoing differentiation
Qualifications
You have
A BA/BS degree or equivalent practical experience
The ability to work with Japan-based customers and Square team members in Japanese, and global Square colleagues in English (writing, video meetings, in person)
Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions
Experience with marketing and go-to-market in international markets
Background in B2B marketing, with experience delivering growth in consumer tech or small to medium business tech
Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/ earned channels
Passion for Square and desire to help Square Sellers in Japan succeed
Experience driving work forward independently
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources