Social Marketing Lead, Cash App

  • New York, NY, USA
  • Full-time

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 24 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system.

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Interested in learning more?

Job Description

We’re looking for a creative, self-driven person to join Cash App’s marketing and brand team as the Social Marketing Lead for our Twitter and Instagram channels. Our social media channels thrive on inventing new types of content, building viral campaigns, and collaborating with impactful partners. You will have the opportunity to define and expand Cash App’s social strategy to be a unique, one-of-a-kind leader in the space.

The ideal candidate has a strong eye for design, and a deep understanding of user behavior for triggering engagement. They are able to develop campaigns and execute them from start to finish. They have created and experimented with multiple Internet mediums and platforms, and have a demonstrated ability to grow a follower base organically. The ideal candidate is a self-starter who often experiments and has a ton of creative and/or personal projects under them. The Internet is their playground. And they are also able to identify and develop partnerships with collaborators.

You will:

  • Bring the Cash App brand to life in new, creative and inventive ways across our growing Instagram and Twitter channels

  • Invent and develop new content ideas, strategies, and campaigns to grow and engage Cash App’s Twitter and Instagram

  • Bring new ideas to the table, and constantly experiment

  • Own the development, budget and execution of our Social Marketing strategy for Instagram and Twitter

  • Carry out campaigns from end-to-end, beginning with ideation and planning, all the way through execution

  • Work closely with our Brand Studio team of designers and copywriters to ideate and shape content

  • Lead brainstorm and strategy sessions within the Social Marketing team

  • Identify and reach out to collaborators, negotiate deal points, and maintain relationships

  • Gather metrics to evaluate the success of our content and partnerships

  • Be part of a collaborative marketing team and work closely with multiple teammates


You have:

  • 7+ years professional experience in marketing, creative strategy, branding, or other relevant fields

  • A proven track record of creative projects displaying non-linear thinking

  • Experimented with various social media platforms and know how to grow an organic following

  • A deep understanding of Internet user behavior, trends, and viral content

  • Acute comprehension of the creator space and an appetite to collaborate with external partners

  • An understanding of what engaging content looks like and can develop and execute on strategies

  • Shown ability to multi-task and run multiple projects while paying strict attention to detail

  • Works well with others in a collaborative environment

  • Shown ability to rally internal and external partners on projects

  • The ability to adapt to new situations quickly and think on your feet 

  • Hustle and determination

  • BA/BS degree required

Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.