Product Marketing Manager - Developer Platform

  • Toronto, Canada
  • Full-time
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels, at the right time, and represents the customer's voice in product strategy decisions. The ultimate goal is to make sure we are building the right products and to increase growth and usage of the products within the portfolio.

We are looking for a data-driven Product Marketing Manager to work on a set of APIs for the Square Developer Platform. As the Product Marketing Manager, You will understand the developer space, knowledge of go-to-market tactics and good messaging skills.

You Will:

  • Identify and segment target developers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
  • Develop use cases for new products to inform overall marketing strategy
  • Work with product managers, engineers and advocates to develop new products and enhance existing products, ensuring that the of our developers' voice always represented
  • Develop product positioning, value propositions, and essential messaging to be used in product development and marketing campaigns throughout the developer journey
  • Build the go-to-market plan and post-launch marketing programs with marketing channel managers, partnerships manager, account managers, and sales to promote API adoption.
  • Work with copy and design teams to develop marketing creatives
  • Review competitor products and marketing, and guide ongoing differentiation
  • Ensure all marketing materials undergo appropriate legal and compliance review
  • Support marketing team projects


  • A BA/BS degree
  • 5+ years professional experience
  • 3+ years working in a product marketing capacity - ie partner with product management and engineering to represent market requirements, and with channel managers to support product launches and ongoing campaign optimization. Alternatively, 3+ years experience working in product management for a marketing-related product.
  • Previous background in B2B or B2C marketing, with exposure to developer marketing and developer communities.
  • Strong quantitative ability, and excellent written and oral communication skills
  • Comfort in a face-paced environment.

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources