Localization Content Specialist, Lead

  • Toronto, Canada
  • Employees can work remotely
  • Full-time
  • Position open to remote: Yes
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Globalization team helps to bring Square products and services to the world. Our goal is to leverage our success in the US and deliver creative, simple, unique, and fully localized experiences to our international customers. You will help us shape the Square message with maximum local relevance, amplifying our brand and products in target markets around the globe.

You will:

  • Adapt campaign and evergreen messaging and imagery (from our website, blog content, marketing, and emails) to provide assets that resonate with our customers in target markets
  • Refine the end-to-end localization processes and provide local perspective input, tailoring content accordingly
  • Manage small regional teams to focus resources efficiently towards our priorities
  • Support the Head of Globalization on forecasting and roadmapping for multiple projects
  • Develop original content that speaks directly to our customers in their native language and with the right level of cultural relevance
  • Establish and refine transcreation process for a variety of asset types supporting product launches and ongoing campaigns
  • Develop an agile pipeline for multiple paid and organic channels with digital and static assets
  • Establish relationships connecting Globalization and our partner teams with in-country teams
  • Establish a voice and tone for the local market that is consistent with our global brand
  • Contribute to linguistic validation as the expert in your market


You have:

  • 6+ years of experience in asset localization, message transcreation, and creative writing/editing
  • At least 2 years managing small regional teams
  • Native fluency in European languages; 2 or more is a bonus
  • Strong background in the international market and its cultural dimensions and linguistic norms
  • Experience applying local cultural knowledge and engaging with outside agencies to create hyper-localized content
  • Familiarity with transcreation, translation and localization process and technology
  • Experience with paid media marketing (social media, email, print) is a bonus
  • BA/BS in related field

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources