Product Marketing Manager, Payments

Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for an experienced Product Marketing Manager to lead product marketing for payments in Europe. You will have responsibility to increase growth in existing markets, inform our international expansion strategy, and drive our go-to market strategy development and execution.

The payments PMM role at Square drives global growth in payments processing volume. We do this by identifying which customer segments we can serve, understanding these sellers' needs, and using those insights to directly influence our product roadmap. We determine product positioning and messaging, develop full-funnel growth strategies, and execute acquisition campaigns to grow our business. We collaborate with multiple teams to ensure we build the right products and reach the right customers, with the right messages, through the right channels, at the right time.

You will:

Develop and Execute the marketing strategy for Square's products in European markets, with responsibility for all paid and organic marketing channels
Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns for Square products
Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our products meet their needs, and what other alternatives exist in the market
Partner with Product Management, Design and Engineering to establish the international product strategy and influence the product roadmap
Ensure new products have been tested thoroughly in-market to set our local/regional partner teams up for success
Measure marketing program performance and improve results through continuous testing
Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention

Qualifications

You have:

A BA/BS degree or equivalent practical experience
7+ years of professional experience, including business/growth strategy and marketing experience
Competence in marketing fundamentals including customer insight development, pricing analysis and recommendations, and executing go-to-market campaigns
Experience working with cross-functional teams (product, eng, design) to develop, launch, and scale a product; experience partnering with central creative and marketing teams to execute marketing campaigns
Previous background in marketing to small business audiences
Experience partnering with in-house or agency research teams to outline research needs and translate findings into applicable insights

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources