Global Product Marketing Lead, Square for Retail

  • New York, NY
  • Full-time
  • Alternate Location: San Francisco, United States
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for a creative, data-driven leader to join Square as our Product Marketing Lead working with the Square for Retail team. Reporting to the GM for Square for Retail, the Product Marketing Lead will design and execute marketing strategies in all current markets, launch new markets, work with the product team to identify new product opportunities, lead go-to-market activities for new products, and provide feedback about our products to the team.

We are looking for someone to build and manage the Product Marketing team for the Square for Retail product organization. This is a leadership role with global responsibility. This PMM team drives our growth by informing product strategy, defining marketing and full-funnel growth strategies, and working with multiple teams to ensure the right customers are getting the right messages, through the right channels at the right time. You'll help guide our product marketing strategy, and developing the team to accomplish our business goals. 

You are:

  • A Team Builder: you will build and inspire an outstanding product marketing team, and lead PMMs in developing go-to-market strategies across our products.
  • A Marketing and Growth Expert: you have deep experience across a broad variety of marketing disciplines, delivering growth through organic, paid and lifecycle marketing programs.
  • A Strategic Thinker: you can identify and assess new opportunities for business growth, partner on product strategy, and weigh the complexities and tradeoffs inherent in marketing a global portfolio of products. 
  • A Collaborator: you are comfortable navigating a complex, matrixed organization to get work done, and are adept at building strong relationships across our company.
  • An Innovation Driver: you are constantly motivating yourself and your team to take principled risks and to try creative ideas to achieve step-change growth.


You have:

  • A BA/BS degree or equivalent practical experience
  • Typically 10+ years of marketing or related experience with a Bachelor's degree, or 8+ years with a Master's degree
  • Ideally 7+ years in product marketing, growth, or other analytical role
  • Previous background in B2C and B2B marketing, preferably with experience in consumer technologies, early stage startups, or high growth SaaS
  • People management experience with an experience building out teams
  • Extensive knowledge of email and paid marketing for both acquisition as well as lifecycle marketing
  • Comfort in a face-paced, start-up environment
  • Genuine interest and curiosity in helping small businesses (ideally Retail!) succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources