Talent Brand Lead, Cash App

  • New York, NY
  • Employees can work remotely
  • Full-time
  • Alternate Location: San Francisco, United States

Company Description

Cash App is the fastest growing financial brand in the world. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app with over 36 million monthly active users. We are bringing a better way to send, spend, invest, and save to anyone who has ever sought an alternative to the traditional banking system. 

Loved by customers and pop culture, we’ve consistently held the top spot for finance in the App Store for many years, seeing more engagement with millions of followers across social media in a day than most brands see in a year. We are building an ecosystem to redefine the world’s relationship with money by making it universally accessible.

We want to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Job Description

As our first Talent Brand Lead for Cash, you’ll be a critical member of the Talent organization to design and build a program intended to attract, engage, and expand our audience. You will be responsible for producing all external-facing talent focused engagements and work closely with internal and external partners to drive initiatives reflecting our values as an organization. Our objective is to lead with authenticity for every interaction with a prospective employee. A critical component of this role is to help us identify our voice in an effort to reach global communities as it relates to hiring.  

You will: 

  • Establish our employee value proposition and curate content that tells our story as an employer to the world

  • Identify opportunities and the appropriate channels to produce marketing campaigns that actively shape and increase awareness of our employer brand while driving hiring initiatives

  • Track, analyze, and report on performance metrics to inform the value of these initiatives

  • Plan and execute events of varying scale to build awareness within local communities

  • Collaborate with our marketing, communications, and design teams to ensure a consistent brand experience throughout the candidate and employee journey

  • Partner with critical stakeholders to ensure our commitment to an inclusive culture is exhibited in our story. 

  • Partner cross-functionally with talent brand colleagues to align on strategy and initiatives and to ensure there is cohesive branding for all of our talent communities 

  • Partner closely with Public Relations to identify press and media opportunities to increase awareness of Cash App as an employer of choice 


You have:

  • 6+ years of professional experience, 3+ years of varying experience or exposure to recruiting. 

  • A high level of empathy for individuals considering employment opportunities

  • An understanding of the recruiting challenges growing companies face when hiring at scale. 

  • Experience planning recruiting focused events that drive brand awareness and hires with measurable results. 

  • A proven record of strong project management and organizational skills to execute on critical activities or deliverables

  • Ability to work cross-functionally and make recommendations and drive solutions based on data

  • Consultative communication skills while working with internal and external stakeholders with the goal of establishing mutually beneficial relationships to drive results. 

  • A positive and team oriented approach to your work


Additional Information

At Cash App, we value diversity and always treat all employees and job applicants equally. Every decision is based on merit, qualifications, exhibited competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding state and city guidelines.

Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance@squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Cash App, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources