Marketing Manager - Brand, Content and Community

  • Dublin, Ireland
  • Full-time
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for an experienced marketer to help bring our mission of economic empowerment to Europe. Reporting to the Senior Manager of EU Marketing, you will help bring Square to the world. You'll have three primary domains of responsibility, spanning paid, owned and earned surfaces.

You will help architect the stories that Square tells in EU markets, as well as oversee editorial strategy for Town Square (our owned publication) that is rooted in SEO best practices, ensuring a regular cadence of content. You will also create content that preserves Square's voice, building awareness and brand affinity through storytelling and information sharing on a variety of channels.

This is a multi-faceted role requiring a unique blend of experiences and expertise. You're comfortable at multiple altitudes - whether architecting strategy or driving important details of execution. Perhaps above all, you're an integrator, someone that works with cross-functional teams, both technical and creative.

 

You will:

  • Play an important role on a cross-functional team that scopes, designs and executes marketing plans
  • Lead the relationship with our creative partners, defining requirements and ensuring our brand and products are brought to life on strategy and with excellence
  • Connect the dots between "medium and message", working with the media planning/buying function to ensure our brand expressions are delivered in compelling ways
  • Develop and implement editorial and social media strategies that align to main business goals
  • Guide and optimise performance of Square's owned marketing channels, growing our audience and engaging with Square sellers on these channels
  • Grow our editorial and social channels through paid, owned, and earned distribution strategies
  • Partner with Marketing Analytics to measure effectiveness and understand drivers of impact
  • Provide impeccable financial stewardship, ensuring budget asks are grounded in sound data and strategy

Qualifications

You have:

  • 8+ years experience in marketing roles
  • Experience in social media, editorial, content marketing, or brand marketing (2 or more is ideal!)
  • Experience developing content based on brand, product, and/or educational narratives
  • Experience with content management and analytics platforms
  • Experience working across multiple European markets

 

Even better:

  • Experience in B2B marketing, with exposure to both small & medium-size businesses
  • FinTech experience
  • Experience adapting creative work coming in from other geographies/countries
  • Design and creative skills including experience using design tools like Photoshop, InDesign, and/or Figma
  • Social analytics knowledge
  • Experience working with or knowledge of Demand Gen and Lead Gen best practices

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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