Lifecycle Marketing Enablement Manager

  • Atlanta, GA
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

As a Lifecycle Marketing Enablement Manager on the Communications Platform Growth team, you will allow GTM teams to more effectively use Square's multiple communication tools. You will empower GTM teams to improve their efficiency, effectiveness, and marketing performance by creating training and learning resources. You will also work with platform vendors, automation teams, and other operations teams to improve processes, advocate for the internal customer experience, and develop a strategy for the creation and adoption of training and content.

Qualifications

You will:

  • Develop continued education curriculum and enablement solutions (i.e. written and video content, 1-1 consulting) to accelerate campaign execution
  • Create and manage a resource and documentation library; ensure resources are easily accessible, accurate, and up-to-date
  • Lead live training sessions for diverse campaign senders (PMMs, program managers) across multiple locales, including international
  • Develop, manage, and collect data to measure the efficacy of resources; promote adoption and consistent use of tools; evaluate and rollout new enablement platforms
  • Pursue a deep understanding of lifecycle marketing goals and design solutions to address the evolving needs of partners
  • Work with marketing platform vendors to influence road map to support Square's technical needs and our goals
  • Maintain channel health by completing QA processes and guardrails that minimize content and targeting errors

 

You have:

  • 3+ years of experience in email marketing operations or enablement management
  • In-depth knowledge of technologies and processes involved with marketing automation platforms
  • Previously built training programs and documentation for marketing and communication tools used by multiple types of partners
  • Project management skills
  • Ability to establish priorities and deliver results in an environment of nascency and change
  • Understanding of customer lifecycles and lifecycle marketing needs

 

Even better:

 

  • You have experience applying learning creation tools and knowledge management tools to create effective learning programs
  • You can make basic HTML edits
  • You have experience with A/B testing and experimentation
  • You're comfortable writing basic SQL queries and manipulating data in Excel/Looker/Tableau

 

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources