Content and Social Media Manager

  • Melbourne, Australia
  • Full-time

Company Description

Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fintech company building the tools entrepreneurs need to simplify and streamline their business. Square’s powerful ecosystem of tools includes everything from accepting card payments and invoicing to e-commerce, data reporting, loyalty programs and managing inventory, locations or customers. 

Now supporting millions of businesses worldwide, Square is recognised as a leader in innovation, rated in the top 10 of Fast Company’s 2019 World’s Most Innovative Companies list. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK, Ireland and Australia.

Job Description

The global Square Marketing team helps businesses learn about Square and engage with our ecosystem of products and services. Square is looking for a strategic and creative content marketer to join our Australian team. This is a multifaceted role with scope to grow. You will oversee the Square editorial and social content - managing the production and writing of all content with an emphasis on SEO. This position will report to the Head of Marketing Australia (based in Melbourne) and the role can be located anywhere on the east coast of Australia, and work from home or our Melbourne office. 

* Your Application Should Include a description of yourself in a single tweet, and related links (website/portfolio, Twitter, Instagram, LinkedIn, Facebook, etc.). Interviews for this position will commence mid April 2021.

You will:

  • Oversee Square's Australian editorial content strategy, including blog and other owned marketing channels

  • Be @SquareAU on social media—Twitter, Facebook, Instagram, and Youtube

  • Work with the SEO team to identify new opportunities to grow the organic search channel

  • Identify and acquire editorial links to supplement organic search traffic and activation growth

  • Manage content asset development, including authoring content pieces and amplifying reach across all channels

  • Write creative briefs and manage creative development with the paid marketing team and copywriters

  • Work with Brand team on native and partner-based content marketing opportunities (including dedicated educational email blasts, paid amplification and upper-funnel paid social media campaigns)

  • Build impactful webinar, whitepaper and content programmes for distribution across owned channels

  • Partner with our analytics team to create recurring SEO performance reports, provide insights for senior executives and team members, collaborate on quarterly progress reviews and forecasts

  • Develop case studies featuring influential businesses for marketing and sales enablement

  • Expand promotional channels for our content through advertising, publisher networks, syndication, blogger outreach, partner marketing etc

  • Manage Square's social and editorial calendar

  • Own and develop the brand tone of voice for Square Australia and work with the wider team to ensure it's used effectively across all marketing, sales and partnerships channels

  • Grow our community and engage with Square sellers on these channels

  • Report analytics, helping drive quarterly goals and grow channel benchmarks

Qualifications

You have: 

  • Experience in social media, editorial and strategic content marketing, content marketing, or marketing programs

  • A love of writing and detailed content production, down to the last character, image crop, and line break

  • Experience with content management and analytics platforms

  • Working knowledge of SEO best practices, search engine algorithms and ranking strategies and passion to stay up-to-date with news and trends in SEO and online marketing

  • Experience working with creatives, analysts and product managers

Even Better:

  • Experience working in a global organisation; technology, B2B or e-Commerce

  • Experience managing creative development of photographic and video assets, including on-location experience

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

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