Senior Marketing Measurements Analyst
- Full-time
Company Description
Job Description
The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, making recommendations to drive revenue growth and optimize spend, and measuring the impact of marketing campaigns. As a Measurement Analyst Lead within the Marketing Analytics organization, you will analyze marketing performance results, develop and socialize learnings and recommendations, and drive experimentation to identify growth opportunities. You will be the liaison between the channel teams and the analytics team to ensure we have proper measurement in place for all marketing spend. Reporting to the Marketing Analytics Lead, you will work with numerous partner teams, including Marketing, Data Engineering, or Product Marketing.
You will:
- Mentor 1-2 analysts responsible for analyzing, measuring and optimizing our marketing investment across performance marketing channels
- Drive campaign planning processes and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
- Work with channel and product marketing teams to determine campaign goals (e.g. performance vs. awareness), develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable
- Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
- Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
- Provide regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings
Qualifications
You have:
- 5+ years of related experience in marketing campaign and performance analytics
- Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing
- Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels
- Experience working on brand lift studies and other types of measurement studies tied to media and marketing campaigns
- Familiarity with marketing automation and optimization platforms like DoubleClick Search, Kenshoo, Marin, DoubleClick Campaign Manager, Facebook
- Proficiency with Excel, SQL and data visualization tools like Looker or Tableau
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.