Product Marketing Lead, Cash App

  • New York, NY, USA
  • Full-time
  • Alternate Location: San Francisco, United States
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Cash App has become the fastest growing finance brand on the planet and is redefining the world’s relationship with money by making it more relatable, instantly available, and universally accessible for everyone.

We initially launched Cash App to offer instant, simple & free peer-to-peer payments. But over the past few years, we’ve meaningfully expanded the set of financial services provided to customers. Cash App now offers not only P2P, but also a free debit card, instant spending rewards (Boosts), a free bank account, fractional stock investing, and the easiest platform in the world to buy, sell, and move Bitcoin. 

Overall, we’re working hard to bring about a better way to send, spend, save & invest for everyone.

Our message and our product resonates deeply with customers. In June 2020 alone we saw more than 30M unique monthly transacting users. We’re consistently a top 10 app overal, have held the number one finance spot in the US App Store for the past three years and are a top 10 finance app in the UK. We see more engagement on social media in a given day than most brands see in a year. Moreover, we’re building an ecosystem that redefines the world’s relationship with money and offers hope beyond the traditional, broken financial system.

Cash App seeks to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world with major hubs in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Job Description

The Business team at Cash App is responsible for accelerating customer and revenue growth via scalable and measurable growth programs. We work closely with Cash App’s Product and Creative Teams to craft and launch go-to-market campaigns for new features and products across channels. We also provide strategic guidance to various Cash App disciplines in the form of rigorous analytics, insights, and reporting. 

As the Product Marketing Lead at Cash App, you will be responsible for bringing new products, features, and campaigns to life through deep partnerships with our Product, Creative, Design, Channel Marketing, Data Science, and Analytics teams. Over time, you’ll be expected to build and lead a team of product marketers that are dedicated to various Cash App verticals. As a senior leader on Cash App, your work will directly influence Cash App’s overall go to market strategy as well as the long-term growth of Cash App’s products and customer base.

To be successful in this role you’ll apply your deep experience in product marketing, go-to-market strategy, project management, analytics, and cross-functional partnership to help drive customer behavior across various product surface areas. You’ll drive new product launch announcements and growth marketing campaigns targeted towards both prospective and existing customers across channels. You’ll also provide insights and market analysis back to product teams to help inform our general development strategy.

The ideal candidate is resourceful, creative, and results-oriented with a clear mastery of both the art and the science of product marketing. 

As Cash App’s Product Marketing Lead, you will:

  • Develop and drive Cash App’s go-to-market strategies, including targeting, customer personas and segmentation, goal setting, product positioning, essential messaging, and channel selection.

  • Recruit and lead a high-performing team of Product Marketing Managers responsible for developing and executing on go-to-market campaigns for specific Cash App product areas.

  • Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution

  • Work deeply with our creative directors and designers to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behavior.

  • Champion Cash App’s marketing experimentation culture by evolving processes and frameworks aimed at measuring multi-channel experiments and synthesizing business + customer results.


You Have:

  • 10+ years of experience in product marketing and growth marketing roles at one or more fast-growing consumer tech companies (fintech a strong plus), and 5+ years of experience building and leading high-performing marketing teams.

  • A strong track record of spearheading effective product launches and growth marketing campaigns across multiple product lines and channels. A proven ability to influence and lead cross-functional teams to meet common goals and objectives.

  • A scrappy and resourceful way of operating. You’re able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

  • Strong business acumen and extensive experience with core analytical concepts like LTV, incrementality, and statistical significance, along with the ability to effectively synthesize competitive trends, market data, and customer insights into a plan of action.

  • Highly collaborative leadership skills, and a comfort working closely with a variety of different functions to achieve your goals.

  • An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives

  • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.

  • A desire and proven ability to identify, recruit, hire, and develop top-talent. Building high- performing teams with amazing cultures is just as natural to you as doing the work yourself.


Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.

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