Hardware Product Marketing Manager

  • Dublin, Ireland
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Our Product Marketing Managers' role is to define and execute go-to-market strategy to increase growth in payments processing volume through hardware sales. As one of the International PMMs on Square Hardware, you will develop a comprehensive understanding of the target customers; ensure that internal partner teams (Product, Marketing, Comms, Creative, Packaging, customer-facing teams) share that understanding; optimize the conversion funnel for hardware sales; and ensure that decisions incorporate our customer insights.

The ideal candidate is data-driven, strategic, analytical, well-organized and a clear written and oral communicator. 

Role Location: This role is based in the Republic of Ireland. You will be a part of a globally distributed team that works across multiple time zones including Greenwich Mean Time, Pacific Time, British Time, and Australia Time. You will report to a Lead based in San Francisco Bay Area.

You will:

  • Develop and execute the go-to-market strategy for Square's hardware products in European markets, including positioning, value propositions, and messaging

  • Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our products meet their needs, and what other alternatives exist in the market; this insights work will be the foundation for PMM recommendations on go-to-market, marketing, and product decisions in Europe

  • Oversee sales performance and product demand forecasts across channels

  • Promote communication across EU-based teams to ensure shared understanding of go-to-market strategy and programs

  • Partner with Product Management, Design and Engineering to determine the international product strategy and influence the product roadmap

  • Review competitive offerings and promote ongoing differentiation

  • Ensure new products have been tested thoroughly in-market across target customer segments

  • Monitor marketing program performance and improve results through continuous testing

  • Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention in partnership with EU- and US-based product, creative, and marketing teams.


You have:

  • A BA/BS degree or equivalent practical experience; MBA preferred

  • 5+ years of professional experience, including business/growth strategy and marketing experience

  • Strong written and spoken English skills; and strong written and spoken skills in French, Spanish, or German

  • Experience using quantitative research techniques

  • Experience in product marketing fundamentals including customer insights and segmentation, positioning and messaging, pricing, and leading go-to-market campaigns

  • At least one year of experience in a role involving strategy work

  • Experience working with diverse teams (product, engineering, design) to develop, launch, and scale a product; experience partnering with central creative and marketing teams to implement marketing campaigns

  • At least one year of experience working or studying outside your home country, and a passion for understanding other cultures

  • Experience partnering with in-house or agency research teams to outline research needs and translate findings into action

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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