Hardware Product Marketing Manager
- Dublin, Ireland
Our Product Marketing Managers' role is to define and execute go-to-market strategy to increase growth in payments processing volume through hardware sales. As one of the International PMMs on Square Hardware, you will develop a comprehensive understanding of the target customers; ensure that internal partner teams (Product, Marketing, Comms, Creative, Packaging, customer-facing teams) share that understanding; optimize the conversion funnel for hardware sales; and ensure that decisions incorporate our customer insights.
The ideal candidate is data-driven, strategic, analytical, well-organized and a clear written and oral communicator.
Role Location: This role is based in the Republic of Ireland. You will be a part of a globally distributed team that works across multiple time zones including Greenwich Mean Time, Pacific Time, British Time, and Australia Time. You will report to a Lead based in San Francisco Bay Area.
Develop and execute the go-to-market strategy for Square's hardware products in European markets, including positioning, value propositions, and messaging
Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our products meet their needs, and what other alternatives exist in the market; this insights work will be the foundation for PMM recommendations on go-to-market, marketing, and product decisions in Europe
Oversee sales performance and product demand forecasts across channels
Promote communication across EU-based teams to ensure shared understanding of go-to-market strategy and programs
Partner with Product Management, Design and Engineering to determine the international product strategy and influence the product roadmap
Review competitive offerings and promote ongoing differentiation
Ensure new products have been tested thoroughly in-market across target customer segments
Monitor marketing program performance and improve results through continuous testing
Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention in partnership with EU- and US-based product, creative, and marketing teams.
A BA/BS degree or equivalent practical experience; MBA preferred
5+ years of professional experience, including business/growth strategy and marketing experience
Strong written and spoken English skills; and strong written and spoken skills in French, Spanish, or German
Experience using quantitative research techniques
Experience in product marketing fundamentals including customer insights and segmentation, positioning and messaging, pricing, and leading go-to-market campaigns
At least one year of experience in a role involving strategy work
Experience working with diverse teams (product, engineering, design) to develop, launch, and scale a product; experience partnering with central creative and marketing teams to implement marketing campaigns
At least one year of experience working or studying outside your home country, and a passion for understanding other cultures
Experience partnering with in-house or agency research teams to outline research needs and translate findings into action
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources