Group Creative Lead, Cash App

  • New York, NY, USA
  • Employees can work remotely
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Cash App Creative team works at the intersection of brand and product to shape and choreograph an exceptional customer experience. The Group Creative Lead will lead a talented team of multifaceted creatives, managing and overseeing the entire Creative org across tracks of work. 

You will build and mentor a creative team and encourage collaboration across Cash App, enabling us to launch creative experiences that guide our mission, business and brand forward.  You will amplify creative at Cash App by managing and leading, cultivating disciplines and scaling our team as we take on the next era for the business.

Reporting to the Head of Creative and Design, this role spans across art direction, product creative, brand marketing, visual design, illustration, and motion design. You will manage Creative Directors and Leads and will be accountable for leading and shaping the Creative discipline. You will partner with Cash App leadership to innovate and build new solutions that allow us to scale effectively.

You will: 

  • Drive and guide creative direction for Cash App 

  • Build a team of exceptional creatives and foster an inclusive design community

  • Influence creative and business decisions at the company and workstream level

  • Collaborate with creative leadership to establish and elevate brand aesthetics and creative direction

  • Implement creative process and strategy, in partnership with the creative leadership team

  • Work with the brand and marketing team to concept new ideas for company branding, promotional campaigns, and marketing communications.

  • Establish and define the creative strategy, OKRs and roadmaps

  • Work with partners across Cash App to guarantee an integrated brand experience

  • Manage, coach and inspire a multidisciplinary creative team of 15+

  • Establish processes to help the team create new solutions or inform principled risk taking 

  • Work with design leadership to define and maintain hiring and promotion standards

  • Adapt the team structure and processes to support changing needs and organizational growth


  • 15+ years of experience as a creative or art director

  • 6+ years of management experience

  • Proven track record of leading creative teams and delivering impactful creative work

  • Experience translating established brands into new expressions and spaces

  • Experience with advertising and product development processes

  • Clear point of view on creative direction and an openness to new ideas

  • Ability to oversee multiple, simultaneous integrated marketing campaigns

  • Understanding of how to leverage creativity to meet business goals

  • Deep understanding of performance marketing and brand marketing strategies

  • Passion for recruiting, motivating, and managing a team of multidisciplinary creatives

  • Composure in the face of ambiguity and an ability to effectively work with multiple leadership styles

  • An action bias and intense desire to solve problems

  • Unmatched attention to detail and due diligence

  • A bias towards transparency and communication

  • A generous dose of humility

  • Extreme empathy for the customer, your teammates, and the company mission

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources

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