Group Creative Lead, Cash App

  • New York, NY, USA
  • Employees can work remotely
  • Full-time

Company Description

It all started with an idea at Square in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, and save to our millions of monthly active users. We want to make the world’s relationship with money more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and we’ve got offices and remote teammates across the globe. Our offices are great, but many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. 

Check out our locations, benefits, and more at to learn more!

Job Description

The Cash App Creative team works at the intersection of brand and product to shape and choreograph an exceptional customer experience. The Group Creative Lead will lead a talented team of multifaceted creatives, managing and overseeing the entire Creative org across tracks of work. 

You will build and mentor a creative team and encourage collaboration across Cash App, enabling us to launch creative experiences that guide our mission, business and brand forward.  You will amplify creative at Cash App by managing and leading, cultivating disciplines and scaling our team as we take on the next era for the business.

Reporting to the Head of Creative and Design, this role spans across art direction, product creative, brand marketing, visual design, illustration, and motion design. You will manage Creative Directors and Leads and will be accountable for leading and shaping the Creative discipline. You will partner with Cash App leadership to innovate and build new solutions that allow us to scale effectively.

You will: 

  • Drive and guide creative direction for Cash App 

  • Build a team of exceptional creatives and foster an inclusive design community

  • Influence creative and business decisions at the company and workstream level

  • Collaborate with creative leadership to establish and elevate brand aesthetics and creative direction

  • Implement creative process and strategy, in partnership with the creative leadership team

  • Work with the brand and marketing team to concept new ideas for company branding, promotional campaigns, and marketing communications.

  • Establish and define the creative strategy, OKRs and roadmaps

  • Work with partners across Cash App to guarantee an integrated brand experience

  • Manage, coach and inspire a multidisciplinary creative team of 15+

  • Establish processes to help the team create new solutions or inform principled risk taking 

  • Work with design leadership to define and maintain hiring and promotion standards

  • Adapt the team structure and processes to support changing needs and organizational growth


  • 15+ years of experience as a creative or art director

  • 6+ years of management experience

  • Proven track record of leading creative teams and delivering impactful creative work

  • Experience translating established brands into new expressions and spaces

  • Experience with advertising and product development processes

  • Clear point of view on creative direction and an openness to new ideas

  • Ability to oversee multiple, simultaneous integrated marketing campaigns

  • Understanding of how to leverage creativity to meet business goals

  • Deep understanding of performance marketing and brand marketing strategies

  • Passion for recruiting, motivating, and managing a team of multidisciplinary creatives

  • Composure in the face of ambiguity and an ability to effectively work with multiple leadership styles

  • An action bias and intense desire to solve problems

  • Unmatched attention to detail and due diligence

  • A bias towards transparency and communication

  • A generous dose of humility

  • Extreme empathy for the customer, your teammates, and the company mission

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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