Creative Testing Strategist, Performance Marketing

  • Los Angeles, CA, USA
  • Employees can work remotely
  • Full-time
  • Alternate Location: Chicago, United States
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Our Performance Marketing team (Demand Generation) drives new customer acquisition across Square's entire product ecosystem. As a Creative Strategist, you will report to the Senior Performance Marketing Manager and help us achieve our goals by connecting with internal partners, writing and leading the briefing / review processes, and establishing and implementing a reporting process. You will focus on on creative test ideation, post production, and performance analysis on paid social videos, display banners, search copy, direct mail pieces and more, delivering new content weekly.

You will:
  • Manage the creative test plans for our products across all channels to improve customer acquisition
  • Design creative test ideas based on results and product priorities
  • Establish and implement a creative reporting process
  • Analyze creative performance data on a monthly basis
  • Socialize out results through presentations and written reports
  • Balance internal partnerships with both Performance and Creative, managing timelines and expectations
  • Draft creative briefs based on identified campaign goals
  • Review creative deliverables and approve for use
  • Consult Product Marketing Managers on landing page test ideas and lead some landing page testing

Qualifications

You have:
  • 2+ years of professional experience in performance marketing
  • Bachelor's degree or equivalent work experience
  • Experience with paid marketing campaigns, especially paid social (Facebook/Instagram)
  • Creative testing experience across multiple channels
  • Background working in partnership with Creative teams
  • Experience working with digital/social video assets
  • Media agency background a bonus

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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