Product Marketing Manager, Square Loyalty

  • San Francisco, CA
  • Employees can work remotely
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven't stopped there. We're empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We're here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. The ultimate goal is to make sure we are building the right products for our audiences, and to drive growth and usage of the products within the portfolio.

Job Description

We are looking for a creative, and data-driven marketer to join Square as the Product Marketing Manager responsible for Square Loyalty, an integrated customer rewards solution for small businesses. You will own growth of this SaaS offering across the customer lifecycle, including marketing strategy development and influence over the product roadmap, lead international expansions, own feature GTM plans, and have full ownership of all growth and retention programs.

Reporting to the PMM Lead, you will:

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap
  • Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns
  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Develop lifecycle marketing programs aimed at optimizing product growth and retention
  • Track marketing program performance and increase through continuous testing
  • Review competitive offerings and promote ongoing differentiation
  • Work with partners across a variety of disciplines and teams across a matrixed organization

Qualifications

  • A BA/BS degree or equivalent practical experience
  • 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product and engineering teams
  • Strong quantitative analytical ability and excellent written and oral communication skills
  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources