Global Ad Operations Specialist
- Full-time
Company Description
Job Description
As the Global Marketing Ad Ops Campaign Manager you will work closely with our Global Marketing teams in the US, UK, JP, AU and CA to ensure the technical execution of digital media campaigns -- including creative asset checks, trafficking (through DCM), and proper tagging implementation. This is to be done while managing relationships with our agency and vendors to achieve accurate and timely launches of marketing campaigns. The Ad Operations Manager will also aid in the maintenance and upkeep of campaigns and reporting while ensuring data integrity with partner and internal sources.
You Will:
- Work with global channel leads to create, execute and manage Display media trafficking for Performance campaigns in Campaign Manager 360; ensure campaigns are configured and accomplished in a timely manner
- Set up global standardizations for campaign configurations and connecting media placements to creative units within ad serving platform (Google Campaign Manager 360) and ensuring spend reporting aligns with internal reporting parameters using cookie tracking
- Work with Ad Ops, Tech to instrument appropriate partner pixels in Google Tag Manager for new tracking requirements and troubleshoot technical issues and inquiries between internal and external (media agencies, vendors, publishers) partner data
- Work with our teams (creative, media, analytics) and external partners (agencies, publishers, ad tech vendors, etc.) to identify and develop best practices and ensure quality in all operational logistics
- Be an agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting
- Identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
- Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch
- Ensure data integrity between third-partner pixel data and internal data--troubleshoot, analyze data discrepancies using SQL for analysis
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
- Make necessary optimizations to placements, tags, creatives and/or 3rd party technologies to ensure expected delivery
Qualifications
You Have:
- 4+ years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
- Have an advanced knowledge of Google Analytics, Google Tag Manager, Google Campaign Manager and ad operations across major ad platforms (Google, Facebook, LinkedIn, etc.)
- Strong analytical skills and ability to articulate key insight
- Well-organized, detail-oriented, with firm follow-through skills
- High degree of initiative and productivity
- Ability to collaborate well with teams, proactively manage multiple tasks/projects, and prioritize responsibilities under aggressive timelines
- Strong critical thinking and problem-solving skills involving technology
- Results orientations with strong independent and team project management and time management skills
- Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.