Product Marketing Manager

Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We're looking for a strategic product marketing manager to accelerate the growth of our Payments business in the UK. As a Payments PMM based in the U.K. reporting into the Lead PMM in Dublin, you will work on Square's flagship payment products. You will drive the go-to-market and growth strategy to increase our overall seller base and payments processing volume in the U.K. The ideal candidate will have a solid understanding of product strategy, branding, full-funnel integrated marketing strategy, sales enablement, and have a track record of strong cross-functional coordination. This is a highly collaborative role that will partner across functions (Product, Creative, Engineering, Central Marketing, Communications, and Sales) and across geographies where Square has a presence.

You Will:

Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
Understand and have a deep empathy for our customers' pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience
Develop product positioning, value propositions and key messaging to be used in product development and marketing campaigns
Collaborate with our designers and copywriters to develop clear, compelling, and differentiated marketing collateral across channels
Work closely with product managers, engineers, designers, data scientists, and other team team to identify impactful product opportunities and prioritise efforts
Review competitive offerings and drive ongoing differentiation in our marketing and products
Own the metrics. Be comfortable tracking and reporting out on KPIs, measuring performance, and identifying optimisation opportunities
Partner closely with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement

Qualifications

You Have:

A BA/BS degree or equivalent practical experience
5+ years of marketing/growth strategy and product marketing experience
Competency in designing go-to-market strategies and growth strategies, as well as conducting customer insights research
Understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
Fluent in testing methodologies and related advantages and limitations
Comfort in a fast-paced, start-up environment
Genuine interest in and curiosity in helping small businesses succeed
Prior experience in FinTech, payments, and marketing to small businesses a plus
Fluency in English. (French, Spanish or German is beneficial.)

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources