Product Marketing Manager, Square Developer Platform - Bilingual

  • Dublin, Ireland
  • Full-time
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for a results-oriented, data-driven product marketing manager to join the Developer Platform team in Europe to be one of our in-market experts on our developer and partner ecosystems. You will have responsibility to drive growth in existing markets, inform our international expansion strategy, and execute our go-to market strategy as we enter new markets.

This is a highly cross-functional role: you will collaborate closely with multiple internal teams to ensure we raise awareness about our developer platform with local developer communities and pursue the right partnerships to support our sellers' businesses. Fluency in a second European language (French, German or Spanish) is required and this role will be based out of Ireland.

You Will:

  • Help develop and execute the marketing strategy for Square's Developer platform in existing and future European markets, with responsibility across our paid and organic marketing channels
  • Develop positioning, value propositions, and messaging to be used in business development efforts and marketing campaigns for Square partner integrations (
  • Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our partner integrations meet their needs, and what other alternatives exist in the market
  • Work with the local Partnerships team to define the partnership strategy for current and new markets, and support business development efforts
  • Partner with Product Management, Design and Engineering to inform and influence future API and app marketplace product roadmaps.
  • Develop data-driven lifecycle marketing and cross-sell strategies to promote partner integration growth and retention


You Have:

  • A BA/BS degree or equivalent practical experience
  • 5+ years of professional experience, including 2-3 years business/growth strategy or marketing experience
  • Demonstrated competence in marketing fundamentals including customer insight development (both quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
  • Experience working closely with cross-functional teams (product, engineering, design) to develop, launch, and scale a product; experience partnering to execute marketing campaigns
  • Experience partnering with in-house or agency research teams to outline research needs and translate findings into actionable insights
  • Bilingual in English and French, Spanish or German

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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