Head of Brand Marketing, TIDAL

  • New York, NY
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

Job Description

TIDAL is looking for a seasoned marketer to build and lead the marketing strategy for our overall brand positioning and voice, owned social channels, and artist related projects, such as music releases, tours, and other partnerships with artists. As our Head of Brand Marketing, you will lead several teams responsible for developing strategies and executing on multi channel marketing programs for solidifying our brand positioning and voice and increasing brand awareness amongst our target audience. The right candidate should be familiar running global campaigns on multiple channels including paid digital, organic social, and influencers; they should also have experience gaining earned media, coordinating in app merchandising, and ideating on experiential events.

A background in the music industry is a plus, as TIDAL continues to create artist and content marketing campaigns that are innovative and culturally avant-garde.
 

You Will:

  • Oversee team of 4+ marketing professionals, working with a variety of different teams across the broader organization and with external contacts
  • Own annual brand marketing plan and campaigns related to TIDAL’s original content and campaigns for album releases, tours, and other artist related programs
  • Oversee TIDAL’s creative team and is responsible for creating a consistent and appealing visual identity
  • Develop understanding of customer mindsets, attitudes, & behaviors. Translate those insights into marketing strategies.
  • Develop, in partnership with our analytics teams, metrics and measurement solutions that demonstrate the impact of the brand programs.
  • Responsible for owned social channels and works with our social team to create compelling social campaigns to grow follower base and create engagement
  • Own end to end campaign execution, including defining success metrics, target audience, messaging / messaging hierarchy, channel strategy, creative vision and ongoing optimization
  • Partner with Customer Engagement team to help drive organic user growth and reduce CAC through an increase in awareness amongst target audiences
  • Identify opportunities with artists that TIDAL is well positioned to support, working with artist relations to craft the perfect marketing campaign to support artist programs

Qualifications

You Have:

  • 12+ years of prior brand marketing, content marketing or entertainment marketing experience as well as 5+ years of management experience
  • Ability to tell compelling stories centered around content but related to a company’s brand, to a variety of audiences: internally, artist / client facing, and customer facing
  • Deeply understands the marketing funnel and is capable of creating and coordinating the execution of campaigns that have different strategies for impacting different parts of the funnel
  • Understands how to target different segments of customers with different types of brand, content or artist deliverables, both through digital channels and earned media
  • Experience marketing across multiple channels, including digital, out of home, owned channels, and working with PR team to gain earned media
  • Has basic proficiency in applying data to decision making and basic familiarity with Tableau, Lookr, or other BI / reporting tools
  • Familiarity or understanding of key attribution, tracking tools, or communication tools inherent in a digital marketing tech stack a strong plus - Adjust, Braze, Google Analytics, CDPs, etc

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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