Social Media Manager
- Full-time
Company Description
Job Description
The global Square Marketing team helps businesses learn about Square and engage with our ecosystem of products and services. Square is looking for a social media marketer to join our Australian team. This is a multifaceted role with scope to grow. You will become Square's voice on social media — elevating the brand and telling our story in a way that is meaningful and engaging. You'll manage concepting, production and writing of all social media content and creative and become a trusted voice for our community of sellers across Australia.
Under your leadership our channels will become a destination for our community to engage and interact with Square — and have fun along the way. You will be a social native accomplished in bringing ideas, campaigns and moments to life on digital channels, and you'll have an eye for great copy and be comfortable taking creative concepts and tailoring them for social. You will report to the Brand Manager (based in Melbourne) and the role can be located anywhere on the east coast of Australia, and work from home or our Melbourne office.
You will:
Be @SquareAU on social media—Instagram, Twitter, Facebook, and YouTube, plus any emerging channels
Improve the social media experience for our followers while considering new ways to foster Square's online growth
Work with the wider brand team to bring our 'Above The Line' campaigns and creative to life across our social channels
Develop a social media strategy and calendar in collaboration with cross-functional teams
Develop and scale our influencer marketing strategy, including identifying 'hero' sellers to feature in our work and partner with on campaigns
Monitor and research industry developments, creative trends, and culturally relevant moments to push forward our social media efforts with speed and efficiency
Grow our community and engage with Square sellers on these channels
Report analytics, helping drive quarterly goals and grow channel benchmarks
Help oversee Square's Australian editorial content strategy, including blog and other owned marketing channels
Work with the SEO team to identify new opportunities to grow the organic search channel
Develop case studies featuring influential businesses for marketing and sales enablement.
Qualifications
You have:
Experience managing social media channels for an innovative brand
Experience managing creative development of photographic and video assets, including on-location experience
A love of writing and detailed content production, down to the last character, image crop, and line break
Your finger on the pulse of social trends and culture, knowing how and when to translate them into brand tactics whilst maintaining brand integrity
Experience working with creatives, analysts and product managers
Even Better:
Experience in editorial, content marketing and copywriting (long and short format)
Working knowledge of SEO and content marketing best practices
Experience working in a global organisation; technology, B2B or e-Commerce
Experience with crisis communications
Experience building communities at scale
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources