Growth Product Manager (In App and Offers), TIDAL

  • New York, NY
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description

As the Growth Product Manager, you will collaborate cross-functionally with engineering, design, growth, data science, and retention to maximize conversion and revenue throughout our onboarding funnel, customer lifecycle, and subscription stages.

You'll help drive product strategy from a growth perspective and bring insights on subscription mechanics using quantitative and qualitative approaches on subscription offering decisions. Your experience will also inspire experimentation and lateral thinking and you'll be our specialist on monetization.

With a fast-paced environment, talented team, and cutting-edge offering, you will be part of a passionate team collaborating on diverse initiatives to grow our subscriber base and customer lifetime value through a deep understanding of TIDAL’s core customer segments. You are customer centric in your approach and are excited to deliver a great overall experience to customers that engage with us across a variety of channels and devices.

This role is based in NYC, and will report directly to the Director of Organic Growth.

You Will:

  • Analyze player behaviors and work closely with the cross-functional team to identify, design, and refine features that will improve the product’s retention, engagement, and monetization.
  • Execute initiatives toward growth, conversion, and churn related outcomes.
  • Analyze, write, and communicate requirements to drive features and hypotheses that make TIDAL more engaging for our subscribers.
  • Collaborate with data scientists to create reports, dashboards, and information resources to drive better decisions.
  • Conduct and share competitive research to identify industry trends.
  • Develop test plans, define success metrics, and ensure accurate results methodologically.
  • Identify, gather, and drive consensus among all required groups across the company when trying to accomplish larger goals. You resolve blockers in other teams to move forward.


You Have:

  • 3+ years of product management experience building products for millions of subscribers, ideally in the subscription space
  • 2+ years working with a team of engineers, designers and other cross-functional teams, focused on outcome-based deliverables in a growth capacity
  • Experience in hypothesis driven outcomes and using data and research to help inform
  • Ability to communicate with creative, technical, and business experts
  • Experience driving growth with a heavy focus on data analytics, optimization, and reporting
  • Bachelor’s degree (engineering, management information systems, or an analytical field preferred)
  • Experience with A/B testing and optimization on landing pages and product changes
  • Experience working with designers and engineers
  • Deep understanding of acquisition KPIs and complex funnels
  • Have a growth marketing/optimization mindset; deeply analytical
  • Demonstrated problem-solving capabilities and intellectual curiosity
  • Editing and copywriting skills
  • Basic HTML, CSS, and Javascript knowledge to build and launch simple web experiments
  • Design and monitor experiments with clear and measurable goals to evaluate and optimize the performance of game features.
  • Experience with Optimizely, Mixpanel, or similar
  • Experience with a DTC subscription product

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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