Senior Product Marketing Manager, Subscriptions

  • Atlanta, GA
  • Employees can work remotely
  • Full-time
  • Alternate Location: San Francisco, United States
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We're looking for a strategic, and experienced individual to lead marketing for our growing set of products within Commerce Platform, starting with our Subscriptions product. Square Subscriptions is a new product offering that enables a recurring revenue opportunity for sellers. Sellers can set up subscription plans with fixed cadence, length and price, and offer their plans to buyers through customized (API) or Square-built (1st party) checkout experiences. Your first goal will be to grow our subscriptions business through building messaging and awareness campaigns with other Square marketers. Your success means you can design, launch and analyze marketing campaigns to drive business goals and engagement across Square's products.

You are motivated to dive in and learn by doing. You understand product strategy and experience with subscription business models with empathy and energy for enabling our sellers to create their own recurring revenue business models supported by Square. You can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals. This is an opportunity for a leader to join our team and establish our marketing practices, with growth potential to becoming a people lead.

You will:

  • Have a deep empathy for our customers' pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience
  • Work with product managers, engineers, creative, data scientists, marketing analysts, and other team leads to identify impactful product opportunities and prioritize efforts
  • Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, essential messaging, marketing channels, and budgets - across the customer journey to convert, grow, and retain our customers
  • Oversee the metrics. Work with our Data Science team to report out on Goals, measure performance, and identify optimization opportunities
  • Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
  • Work with our designers and copywriters to develop compelling, and creative marketing collateral across channels
  • Develop and execute upon strategic quarterly marketing plans for sustained product growth
  • Support cross-functional marketing team projects


You have:

  • BA/BS degree or equivalent experience; MBA a plus
  • 8+ years professional experience
  • 4+ years working in a marketing capacity. Preference for experience designing go-to-market strategies for product launches.
  • Strong quantitative ability, and excellent written and oral communication skills
  • Comfort in a face-paced, start-up environment
  • Previous background in B2B marketing
  • Experience in FinTech, SaaS, or financial services a plus

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources