TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

As the Head of Product and Content Marketing, you are the fundamental link between Product, Marketing, Editorial, and Content, responsible for bringing new products, features, and campaigns to life. You are equal parts Product Marketer and Storyteller, and have deep functional experience working with product teams, prioritizing feature rollouts, and creating effective marketing campaigns.

You will help lead the rollout of new features and content go-to-market strategies, informing the customer facing execution of feature and content launches. You will define and communicate the value proposition for features, content, and product capabilities across various teams, external partners, and directly with customers.

Responsibilities:

• Build and lead our product marketing function in driving effective go-to-market plans for new features and content by coordinating cross-functional teams to drive effective launch strategy and communications
• Partner with the Customer Engagement and Product teams to analyze customer needs, conduct competitive market analysis, track industry trends and generate insights to support the product strategy
• Work with our creative directors and designers to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behavior.
• Partner with our Marketing, Editorial, and Product teams to build a calendar of content and feature releases that resonates with the different segments of customers across our various plans - HiFi and Premium
• Work with tech teams to better package and brand product features to drive excitement and engagement of new features within the app
• Identify and work with key tech partners that will enhance our product feature set
• Develop go-to-market plans inclusive of launch plan, positioning and creating compelling messaging
• Help shape TIDAL’s product roadmap through collaboration with our Product and Customer Engagement team

You Have: 

• 7+ years of prior product marketing experience
• Deep experience in product marketing, project management, cross functional partnership, go to market strategy creation and customer insights required
• Ability to tell compelling stories centered around product to a variety of audiences: internally, artist / client facing, and customer facing
• Strong business acumen and extensive experience with core analytical concepts like LTV, incrementality, and statistical significance, along with the ability to effectively synthesize competitive trends, market data, and customer insights into a plan of action.
• Understands the concepts of user segmentation, personas, customer journeys, and lifetime value
• Has advanced proficiency in applying data to decision making and basic familiarity with Tableau, Lookr, or other BI / reporting tools
• Familiarity or understanding of key attribution, tracking tools, or communication tools inherent in a digital marketing tech stack a strong plus - Adjust, Braze, Google Analytics, CDPs, etc

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.