Head of Growth, TIDAL

  • New York, NY
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

Job Description

As Head of Growth you will create and execute a holistic global growth strategy through ownership of customer acquisition. This includes ownership of paid media across mobile and web traffic & affiliate channels, as well as driving organic traffic through SEO & ASO, along with other organic discovery methods. You will also oversee product led growth, offer strategy, conversion strategy and growth centric design. You will report to the SVP of Customer Engagement, and work with Retention, Product, Analytics, Content, and Tech to bring your vision to life.

You Will:

  • Customer Acquisition: Manage budget across online and offline channels to strict return targets, pulling levers on LTV and CPA; identify, test and scale new owned and paid acquisition channels with an iterative, data driven, segmented approach

  • Affiliate Marketing: Oversee the onboarding of global and regional affiliate partnerships to bring in qualified leads to grow the customer base; this includes publishers and influencers

  • Product Led Growth: Oversee plan marketing and in app monetization, conceiving and implementing strategies that allow us to put the right product in front of the right customer at the right time for the right price

  • Conversion Rate Optimization: Work cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects

  • Growth Creative: Create and test creative concepts at a high frequency while remaining true to brand tone and taste

  • SEO / ASO: Develop strategies to improve TIDAL's organic acquisition through SEO and ASO, testing and making improvements in app store and search rankings; work with tech teams in Oslo to implement change

  • Hire and manage a global team of 9+ members, and hire for new positions across different geographies

  • Co-ownership of marketing calendar along with artist marketing, content, partner marketing and retention teams to coordinate efforts and plan in advance

  • Work with global teams to ensure ensure that content, PR and partnerships are building brand awareness that is in service to growing the subscriber base while also remaining true to TIDAL's unique artist centric & culturally relevant values

  • Manage core KPIs as a data and customer insights-driven marketer - CAC, trial conversion, channel conversion, ARPU, CAC/LTV ratio and paid / organic acquisition volume

  • Lead and mentor a skilled team of creatives, media buyers, and product marketers

  • Create strategies to increase acquisition marketing efficiencies and create best practices for creative iteration, A/B testing, etc

  • Develop reporting on the efficacy of marketing efforts and spend

  • Partner with local market leads to develop market specific growth strategies

Qualifications

You Have:

  • Bachelor's degree in Business, Sales, or Marketing

  • 10+ Years of relevant and progressive B2C experience in digital acquisition marketing

  • 5+ years of experience managing a team

  • Deep expertise in performance marketing, understanding how to convert audiences to paying customers

  • Proven ability to develop and execute clear annual marketing plans along with the experience to change direction based on results and update tactical plans on a dime

  • Knowledge managing (owned, outsourced) performance marketing operations

  • Ability to identify, source, and activate strategic partnerships, specifically as those relate to acquisition

  • Deep Direct Response marketing experience across a range of channels including SEO, SEM, display, paid social (ad networks/DSPs), direct mail, lead partnerships

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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