Performance Marketing Manager, Paid Social

  • San Francisco, CA
  • Employees can work remotely
  • Full-time
  • Alternate Location: New York, United States

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for an extraordinary Performance Marketing Manager to help drive and scale new user growth through our Paid Social channel in our existing and expanding international markets. As a member of the Demand Generation team, you'll manage the Paid Social campaigns across our core payments business and SaaS products to inform strategy and execute and expanding international markets. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.

You will: 

  • Manage and execute budget for Facebook campaigns to bring in new sellers across all of Square's products in international markets
  • Build a strategic roadmap and quarterly tactical plans for Paid Social for each international market
  • Mold and develop an outstanding Paid Social acquisition program through partnership with Creative, Analytics, Data Science, and Product teams
  • Develop launch plans for new Paid Social channels within each international market
  • Monitor quarterly budgets and pacing to to achieve goals and ROI targets
  • Own quarterly and annual forecast and planning for Paid Social channels in each international market
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Manage weekly and monthly reporting of channel metrics, goals, and other KPI's
  • Work with our organic team to help drive growth in our overall acquisition efforts across both paid and organic channels
  • Research and leverage industry trends to inform marketing strategy

Qualifications

  • 5+ years of direct Facebook campaign management experience
  • BA/BS degree or equivalent practical experience
  • Experience working on Paid Social campaigns for international markets, understanding market nuances when it comes to keyword, creative, and LP strategy
  • A grasp of Paid Social marketing and metrics driven (performance) marketing
  • A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out.
  • Experience working in a fast paced environment and delivering results by building strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
  • Strong analytical ability with a strong understanding of and experience with A/B testing creative assets and different bidding strategies

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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