Senior Marketing Measurement Analyst, Ecommerce
- San Francisco, CA
- Employees can work remotely
Square is looking for a Senior Analyst to join the Ecommerce Marketing Analytics team to help efficiently drive user acquisition for the Square Online product. Reporting to the Marketing Analytics Lead, you will build marketing pipelines, create performance dashboards, evolve marketing measurement frameworks, analyze marketing performance results, and socialize learnings and recommended growth opportunities. The ideal candidate is self-driven and will leverage superb technical, problem-solving, and communications skills to drive analytically sound recommendations to efficiently increase our marketing investments. You will work closely with various teams, including Marketing, Data Engineering, Ad Operations, and Measurement Science.
Mentor analysts and be a thought leader / expert on marketing data resources, tools, and measurement plans
Develop analyses, tools, and models to support marketing decision making
Evolve our marketing multi-touch attribution across integrated channels in partnership with other Square analytic and measurement science teams
Partner with stakeholders to ensure the right questions are being asked, solicit feedback, and iterate until you reach meaningful conclusions backed by solid analyses
Develop data infrastructure (ETLs, data models / visualization etc) to make analytics easier and consumable by stakeholders
Use SQL on a daily basis to develop marketing data pipelines, write complex queries, and perform timely analyses
Define, track, analyze, and regularly report on key marketing performance while socializing actionable insights
Partner with analytics, marketing, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution
Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend
5+ years of experience in marketing and performance analytics
Advanced experience in SQL or similar querying language
Experience with Python as well as data visualization tools such as Looker or Tableau
Experience with digital advertising measurement methods, concepts, and technologies across online and offline channels including Display, Paid Social, Paid Search, Affiliates, and Direct Mail
Experience with marketing multi-touch attribution, media mixed modeling, digital advertising, and incrementality testing
Experience analyzing and manipulating datasets to understand patterns and socialize insights
Strong communication capabilities with quantitative and non-quantitative stakeholders with the objective of building consensus and driving projects to completion
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.