Marketing Manager, Brand and Community

  • Melbourne, Australia
  • Full-time
  • Alternate Location: Sydney, Australia

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The global Square Marketing team helps businesses learn about Square and engage with our ecosystem of products and services. We're looking for a Marketing Manager to join the Australian Marketing Team to help share our mission of economic empowerment. Reporting to the Head of Marketing Australia (Melbourne) and managing a small team across Brand and Community, you will oversee creative development, brand media, event / experiential marketing, partner marketing, social media and community advocacy for Square Australia. You will partner with local and US based creative, marketing and product marketing teams to develop and deliver go-to-market plans, and measure, analyse and optimise campaign performance. 

As Marketing Manager, Brand and Community you will help design the stories Square tells in the Australian market, and create content preserving and promoting Square's voice. You will build awareness and brand affinity through storytelling and information sharing on a variety of channels. This is a multifaceted role requiring a unique blend of expertise. You’re comfortable at multiple altitudes - whether designing strategy or driving important details of execution. Perhaps above all,  you’ll be an integrator who loves working with teams, both technical and creative. This role can be based remotely in Sydney, or can work from home or in our Square Melbourne office.

You will: 

  • Play an important role on a team that scopes and executes marketing plans for Square Australia

  • Lead the relationship with creative partners, defining requirements and ensuring Square’s brand and products are brought to life on strategy

  • Connect the dots between "medium and message,” working with external media planning/buying to ensure our brand expressions are delivered in compelling ways

  • Foster a culture of creativity on the team— encouraging the team to test and improve strategies promoting earned media and community engagement

  • Develop social media strategies aligned to business goals

  • Manage a Social Media Manager to grow Square Australia social channels through paid, owned, and earned distribution strategies

  • Partner with Marketing Analytics to measure the effectiveness of and understand the drivers of impact

  • Provide financial stewardship, ensuring budget asks are grounded in data and strategy

  • Develop experiential marketing strategy elevating awareness and engagement

  • Analyse and report on the Australian brand competitive landscape

  • Develop an understanding of Australian customer mindsets, attitudes, and behaviors

  • Work with local and international Square teams including Creative, Marketing Product Marketing, Finance, Communications and Sales teams

Qualifications

You have: 

  • Experience working in marketing roles, with focus on the Australian market

  • Expertise in brand marketing (creative development, brand media, event/experiential marketing, partner marketing, social media and community advocacy) 

  • Understanding of all cross channel marketing touch points (especially digital) 

  • People management experience <5

  • A passion for developing diverse, motivated teams

  • Undergraduate and/or postgraduate qualifications preferred 

  • Experience working in a global organisation; technology, B2B or e-Commerce preferred

  • Genuine interest and curiosity in helping small businesses succeed

Even Better

  • FinTech experience

  • Experience adapting creative work coming in from other geographies/countries

  • Social analytics knowledge

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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