Lifecycle Marketing Manager- Cash App

  • New York, NY, USA
  • Employees can work remotely
  • Full-time
  • Alternate Location: New York, United States

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, available and accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are.

Check out our locations, benefits and more at cash.app/careers.

Job Description

Cash App is hiring an exceptional Engagement Marketing Lead to drive the development, execution, and optimization of campaigns to grow and engage Cash App’s tens of millions of active customers.

As an engagement marketing leader on Cash App, you’ll be the resident expert in owned messaging channels and tools (e.g. in-app messages, push, email, SMS), and will lead the development of impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback). You’ll partner closely with Product Marketing Managers and Designers to bring compelling marketing campaigns to life, and with Business Analysts to identify and size opportunities, analyze campaigns, generate insights, and balance goals in customer experience and messaging impact.

In addition to managing a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to accelerate and improve our messaging efforts while maintaining asky high bar for customer experience.

Qualifications

You have:

  • 7+ years of data-driven, impact-oriented lifecycle marketing experience

  • Highly collaborative leadership skills, and a comfort working closely with a variety of different functions to achieve your goals.

  • An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives

  • Extensive experience using CRM tools (e.g. Braze, Iterable, or internal equivalent) to build, monitor, and optimize complex email and app-based campaigns and experiments 

  • Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design

  • Analytical skills scrutinizing large amounts of data to generate actionable insights, including the ability to self-serve complex SQL queries and simple dashboards (Tableau, Mode, and/or Looker experience a plus)

  • Project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations

  • Strong written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.

  • Experience and interest in recruiting and leading high-performance marketing teams in a big plus

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Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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