Senior Marketing Measurement Analyst, Ecommerce

  • San Francisco, CA
  • Employees can work remotely
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a Senior Analyst to join the Ecommerce Marketing Analytics team to help efficiently drive user acquisition for the Square Online product.  Reporting to the Marketing Analytics Lead, you will build marketing pipelines, create performance dashboards, evolve marketing measurement frameworks, analyze marketing performance results, and socialize learnings and recommended growth opportunities.  The ideal candidate is self-driven and will leverage superb technical, problem-solving, and communications skills to drive analytically sound recommendations to efficiently increase our marketing investments.  You will work closely with various teams, including Marketing, Data Engineering, Ad Operations, and Measurement Science.

You Will:

  • Mentor analysts and be a thought leader / expert on marketing data resources, tools, and measurement plans

  • Develop analyses, tools, and models to support marketing decision making

  • Evolve our marketing multi-touch attribution across integrated channels in partnership with other Square analytic and measurement science teams 

  • Partner with stakeholders to ensure the right questions are being asked, solicit feedback, and iterate until you reach meaningful conclusions backed by solid analyses

  • Develop data infrastructure (ETLs, data models / visualization etc) to make analytics easier and consumable by stakeholders

  • Use SQL on a daily basis to develop marketing data pipelines, write complex queries, and perform timely analyses

  • Define, track, analyze, and regularly report on key marketing performance while socializing actionable insights

  • Partner with analytics, marketing, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution

  • Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend

 

Qualifications

You Have:

  • 5+ years of experience in marketing and performance analytics

  • Advanced experience in SQL or similar querying language

  • Experience with Python as well as data visualization tools such as Looker or Tableau

  • Experience with digital advertising measurement methods, concepts, and technologies across online and offline channels including Display, Paid Social, Paid Search, Affiliates, and Direct Mail

  • Experience with marketing multi-touch attribution, media mixed modeling, digital advertising, and incrementality testing

  • Experience analyzing and manipulating datasets to understand patterns and socialize insights

  • Strong communication capabilities with quantitative and non-quantitative stakeholders with the objective of building consensus and driving projects to completion

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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