Lifecycle Marketing Lead - Cash App
- San Francisco, CA
- Alternate Location: New York, United States
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and we’ve got offices and remote teammates across the globe. Our offices are great, but many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers to learn more!
Cash App is hiring an exceptional Engagement Marketing Lead to drive the development, execution, and optimization of campaigns to grow and engage Cash App’s tens of millions of active customers.
As an engagement marketing leader on Cash App, you’ll be the resident expert in owned messaging channels and tools (e.g. in-app messages, push, email, SMS), and will lead the development of impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback). You’ll partner closely with Product Marketing Managers and Designers to bring compelling marketing campaigns to life, and with Business Analysts to identify and size opportunities, analyze campaigns, generate insights, and balance goals in customer experience and messaging impact.
In addition to managing a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to accelerate and improve our messaging efforts while maintaining asky high bar for customer experience.
7+ years of data-driven, impact-oriented lifecycle marketing experience
Highly collaborative leadership skills, and a comfort working closely with a variety of different functions to achieve your goals.
An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Extensive experience using CRM tools (e.g. Braze, Iterable, or internal equivalent) to build, monitor, and optimize complex email and app-based campaigns and experiments
Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design
Analytical skills scrutinizing large amounts of data to generate actionable insights, including the ability to self-serve complex SQL queries and simple dashboards (Tableau, Mode, and/or Looker experience a plus)
Project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
Strong written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.
Experience and interest in recruiting and leading high-performance marketing teams in a big plus
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.