Hardware Product Marketing Manager

  • San Francisco, CA
  • Employees can work remotely
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. We now have a full portfolio of payments and point of sale hardware to serve every seller from the craft-show side-hustler to professional sports venues. No matter the complexity of the business, our hardware team aims to build emotion-evoking, highly user-friendly products that just work. Paired with our flexible POS software options, secure and reliable payments, and our suite of other products like Square Online, Loans, Marketing, Payroll, and Loyalty we’re transforming how our customers start, run, and grow their businesses.

Join our team of product design, technical engineering, operations and marketing individuals from consumer hardware companies like Apple, HP, Fitbit and Intel. 

Job Description

The role of the Hardware Product Marketing Manager is to define and execute go-to-market strategy based on a comprehensive understanding of the customer; to ensure that cross-functional partners (Product, Marketing, Comms, Creative, Packaging, customer-facing teams, etc.) share that understanding; and to ensure that product/business decisions incorporate our customer insights. This role will have a hybrid focus on driving product marketing strategy for Square Readers, our entry-level hardware products, while also being responsible for identifying, testing and acting on opportunities to drive growth across the hardware marketing funnel (acquisition, engagement, retention).

The ideal candidate is data-driven, strategic, analytical, well-organized and a clear written and oral communicator.

You will:

  • Understand our sellers through surveys, interviews, and product usage analyses to learn who they are, their pain points, how our products meet their needs, and what other alternatives exist 

  • Shape product positioning, value propositions and foundational messaging to be used in product development and marketing campaigns

  • Inform pricing and promotional strategy, measure performance and optimize through testing

  • Lead go-to-market activities across a cross functional team for product launches

  • Develop quarterly marketing plans to drive hardware sales, especially to newly activating sellers, and partner with channel teams to test and optimize return on marketing investment

  • Partner with Data Science to establish full-funnel reporting on KPIs and identify opportunities for funnel optimization and experimentation

  • Lead the development and performance monitoring of onboarding, activation and upsell email campaigns

  • Identify opportunities to increase customer conversion rates, and execute campaigns and A/B tests to achieve target outcomes

  • Partner with Square Shop PM to scope, design, test and roll out new features on Square Shop to drive growth 


  • BA/BS degree, MBA a plus
  • 6+ years of professional experience with 4+ years in combination of product marketing, growth and/or lifecycle marketing, or strategy/management consulting 

  • Strong quantitative analytical ability and experience driving acquisition and retention strategy, with a focus on optimization and A/B testing

  • Excellent written and verbal communication and experience influencing cross-functional teams

  • Prior experience in fintech, payments, or financial services a plus, ideally with experience marketing to SMBs

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

Role Location:

We want employees to reside where they feel most creative and productive. You will be part of a team that works across multiple international time zones. This position is based in the U.S. The majority of the team is based in the San Francisco Bay Area, but that is not a requirement for the role.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


At Square, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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