Product Marketing Manager

  • Tokyo, Japan
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Product Marketing team at Square ensures that the right customers are getting the right message through the right channels, and represents the customer's voice in product strategy decisions. As a Japan-based PMM for Square, you'll champion the voice of the customer when developing and marketing our products - identifying which customer segments Square Japan can serve, understanding these sellers' needs, and using these insights to influence Square's product roadmap. You'll have understanding of product strategy, branding, full-funnel integrated marketing strategy and sales enablement, and a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Central Marketing, Communications, and Sales globally and in Japan to lead marketing for our food and beverages (F&B) products in Japan. You will report to a Product Marketing Lead in the US, and can be based anywhere in Japan and work from home, or our Tokyo office.

You will:

  • Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers

  • Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage), and develop solutions to meet those needs.

  • Ensure that the voice of the customer is always represented in every customer product and marketing experience

  • Work with global product managers, engineers, designers, data scientists, and other team leads to identify impactful opportunities, prioritise efforts and share insights on the Japanese market

  • Review competitive offerings and promote ongoing differentiation in our marketing and products

  • Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities

  • Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement

  • Work with designers and copywriters to develop compelling and unique marketing collateral across channels

  • Ensure product releases are launched with appropriate localisation and messaging for Japan


You have:

  • A BA/BS degree or equivalent practical experience

  • The ability to work with Japan-based customers in Japanese (writing and phone), and global Square colleagues in English (reading, writing and video meetings)

  • Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Japanese market

  • Experience designing go-to-market strategies for product launches, and conducting customer insights research

  • Background in B2B marketing, with experience delivering growth in a high growth Saas company  

  • Passion for Square and desire to help Square Sellers in Japan succeed

Even better:

  • MBA

  • Experience in fintech, marketing to small businesses 

  • Experience using data visualisation tools (ie. Looker), CMS (ie. Contentful) and Google Analytics and Search Console

  • Work experience in a restaurant or restaurant vendor

  • Work experience in markets outside Japan

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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