Creative Director - Commerce

  • New York, NY
  • Employees can work remotely
  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are. 

Check out our locations, benefits and more at cash.app/careers.

Job Description

Cash App is looking for our first Commerce focussed Creative Director to join our Brand Design team. The Brand Design team is composed of creatives and highly specialized artists who collaborate with Marketing Leads, Channel Managers and Writers to deliver creative work that builds awareness for our Brand and our Products.

You will lead the creative vision and visual communication for our Commerce workstream. You are energized around developing brand campaigns and narratives that serve as a delightful moment of intervention between our customers and our retailers. As a passionate storyteller and hands-on leader, you are able to speak with eloquence on the relevance and practical application of Cash App products (Cash App Pay, Afterpay, Boosts, etc.) and their integration within our retail partners at scale. You will approach our partners with a clear understanding of both traditional and innovative approaches to marketing our brand.

Reporting to the Head of Brand Design, this role will support our Brand Design team and partner closely with our Product + Brand Marketing teams.

You will

  • Drive and own creative direction for brand and product marketing campaigns
  • Translate GTM strategy into powerful and purposeful creative that inspires customers and retailers, while deepening their understanding
  • Collaborate with peers to establish cohesive brand aesthetics and creative direction across external platforms
  • Partner with retailers at aligning on coherent + co branded visual approaches
  • Work side-by-side with writers to develop language that is clear and effective
  • Set and meet deadlines for various projects; manage creative agencies
  • Evaluate trends, assess new data and keep up-to-date with marketing techniques
  • Build a team of talented creatives and foster an inclusive design community
  • Collaborate with creative leadership to establish brand aesthetics and creative direction
  • Evaluate trends, assess new data and keep up-to-date with marketing techniques
  • Partner with cross-functional peers to establish and define the brand marketing strategy, OKRs and roadmaps
  • Work with partners across Cash App to guarantee an integrated brand experience

Qualifications

  • 8+ years of experience as a creative or art director
  • 4+ years of management experience
  • Experience working with merchants, retailers and consumers
  • Experience translating established brands into new expressions and spaces
  • Experience in bringing products to market
  • Experience with advertising and the product development process
  • Strong sense of both product and brand realms 
  • Exceptional graphic design skills 
  • Clear point of view on creative and an openness to new ideas
  • Ability to lead and oversee multiple, simultaneous integrated marketing campaigns
  • Understanding of how to leverage creativity to meet business goals
  • Passion for recruiting, motivating, and managing a team of experienced creatives
  • Composure in the face of ambiguity and an ability to effectively work with multiple leadership styles
  • An action bias and intense desire to solve problems
  • Unmatched attention to detail and due diligence
  • A bias towards transparency and communication
  • A generous dose of humility
  • Extreme empathy for the customer, your teammates, and the company mission

For consideration, please submit a portfolio of work with your application and provide the password, if necessary to view your work.

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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