Brand Planner

  • Dublin, Ireland
  • Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Square Marketing team is responsible for driving awareness and consideration of Square’s brand, purpose, and product solutions in order to generate demand and ultimately revenue for the business. Our Dublin-based EU Marketing team is growing rapidly and we are looking for a Brand Marketing Planner to join the team! 

Reporting into our EU Head of Brand, Content and Community, you will play a critical role in shaping the voice of Square and bringing our mission of economic empowerment to Europe. Your scope will be extensive, spanning creative concept development, media planning and above-the-line campaign management across multiple markets. You will have experience working on innovative marketing campaigns, either in-house or at an agency (with multiple market experience a bonus), and have previously worked on a variety of marketing programs to increase brand and product awareness.

You will: 

  • Play a key role in the development of campaign strategies & plans for multiple markets, including choosing the appropriate channel mix and budgets

  • Author concise briefs and messaging frameworks for campaigns spanning our brand and product ecosystem.

  • Collaborate closely with wider marketing teams and agency partners to develop best-in-class media strategies to successfully launch new campaigns and achieve key business goals

  • Partner with our world class internal creative team and agencies to define requirements, shape concepts, and provide critical perspective on aspects of production.  

  • Manage local agency relationships and functions, including creative, media, and budget oversight/management

  • Partner with Marketing Analytics and any 3rd party vendors to measure campaign effectiveness and analyse campaign performance

Qualifications

You have: 

  • 4+ years of marketing experience with 2+ years in a brand marketing, creative or media agency role 

  • Experience working on brand marketing activities, including above-the-line, offline, online and other innovative marketing initiatives

  • Proven track record of managing multiple projects at once, with excellence.

  • Excellent verbal and written communication skills

  • Strategic thinking and problem solving skills

  • A self-starter attitude and a high degree of motivation to go above and beyond the task at hand

 

Even Better:

  • Experience working in or with creative and media agencies

  • Experience in B2B marketing, with exposure to both small & medium-size businesses

  • Knowledge of Tech, FinTech, Payments, or Small Business industries in the UK

  • Experience adapting creative work coming in from other geographies/countries

  • Experience working across multiple European markets.

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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