Growth Marketing Analyst, Cash App

  • New York, NY, USA
  • Full-time

Company Description

It all started with an idea at Square in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, and save to our millions of monthly active users. We want to make the world’s relationship with money more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and we’ve got offices and remote teammates across the globe. Our offices are great, but many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers to learn more!

Job Description

As part of our Business Team’s rapid expansion, we’re looking for an outstanding Growth Marketing Analyst. You will be an early hire that will help build the measurement and analytics of the growth marketing discipline at Cash App. You will work with the Head of Growth Marketing and our Growth Marketing Managers to inform and steer our marketing strategy and budget allocation operations using robust performance reporting, analysis, and insights. 

You Will:

  • Develop & deliver marketing performance analyses and program recommendations for marketing leaders

  • Support the ongoing analysis of business performance required to inform marketing decisions on a day-to-day basis

  • Collaborate with Growth Marketing Managers to create testing frameworks for new channels and creative, ensuring measurability of new initiatives

  • Own our data infrastructure, being the expert in integrating new data sources and owning our existing ETL’s

  • Build dashboards, reports, and alerting systems for the ongoing analysis and monitoring of marketing campaigns, tests, and channels

  • Work with Growth Marketing Managers to determine success metrics, forecast spend, and drive performance improvements.

 

Qualifications

You Have:

  • 3-5 years of experience in strategic, analytical and operational roles: you thrive on combining rigorous data-driven analysis, strong business and marketing intuition and judgment, and an ability to work well across a variety of teams to solve complex problems, and have done so at a fast-growing technology company. You've likely held roles in analytics, growth, and/or marketing.

  • Impact Orientation: Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations. Ability to communicate complex data concepts and reasoning in ways that senior management, creatives, and other stakeholders can understand

  • Data Fluency: Expert quantitative analysis and logical reasoning; 2+ years experience using SQL and Tableau or other visualization tools on large data sets to extract trends and insights. 

  • Experience and fluency in marketing-specific data strongly preferred. Familiarity with mobile advertising and marketing channels (i.e. paid ads, SEO, ASO, in-product, push, email) and concepts (attribution, LTV, CAC, return on investment, payback periods)

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Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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