Senior Brand Marketing Manager, TIDAL

  • New York, NY
  • Employees can work remotely
  • Full-time
  • Alternate Location: San Francisco, United States

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

Job Description

TIDAL's Global Brand Marketing Team is the steward of the brand, responsible for not only understanding the ins and outs of our users, but identifying key insights, and developing best in class strategies and campaigns that deliver upon our brand purpose. From determining positioning and understanding the competitive landscape, to helping shape external communications, this team reinforces TIDAL's mission and values to passionate music makers and lovers all over the world.

You will put insights at the forefront of your work, helping us reimagine how the brand shows up in the world. You'll influence and lead, working in collaboration with multiple stakeholders across the organization. And, you will utilize program management, strategic thinking, and effective communication to oversee complex initiatives, guiding and managing initiatives to meet business objectives. You will report directly to the Global Head of Brand Marketing and will be responsible for creating brand moments that bring our purpose to life, developing the strategy, positioning, messaging frameworks, and creative materials, all while spearheading campaign management, execution and performance measurement across platforms. This role is remote-friendly (U.S. only). 

You Will: 

  • Lead foundational research and insights workstreams to aid development of brand foundations to define how the brand shows up.
  • Own the strategy, development, execution, and roadmap for global marketing programs and awareness-driving brand campaigns.
  • Manage agency partners and lead requests for proposals (RFP) and onboarding.
  • Enable and empower markets across the globe to adopt the program and its evolutions.
  • Own infrastructures, brand guidelines, best practices, assets, and tools, ensuring quality across markets and campaign types.


You Have: 

  • 8+ years of experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand
  • Strong understanding of how to compose inspiring and innovative creative and research briefs for a variety of campaign needs.
  • Passion for analyzing a broad range of data to extract insights and provide actionable recommendations to support brand objectives.
  • Experience leading the development of global marketing programs, application of research and insights, brand strategy, and campaign measurement and reporting.
  • Experience managing creative, complex and multi-channel campaigns in concert with a variety of cross-functional teams like product marketing, creative, editorial, social and production teams.
  • Ability to shift between detailed analysis and big picture thinking.
  • Ability to build global, creative programs and deliver high-quality work on time alongside excellent program management skills.
  • Passion for music, the creator economy, and familiarity with the role TIDAL plays in empowering music experiences.

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. 

Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes: 

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Flexible time off
  • Learning and Development resources

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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