Performance Marketing Manager, Lead -TIDAL

  • New York, NY
  • Employees can work remotely
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

Job Description

As the Performance Marketing Manager, Lead you will lead user acquisition efforts overseeing global spend of millions of dollars in budget and help build the user acquisition team. You will lead performance marketing: driving strategy and execution across media channels with a deep understanding of performance marketing and acquisition KPI's in  both the mobile app and web world. 

 You will be part of a passionate team collaborating on diverse initiatives to grow our subscriber base and customer lifetime value through a deep understanding of TIDAL’s core customer segments.

This role is open remote and will report directly to the Head of Growth. 

You Will:

  • Directly manage a team of media buyers, marketing artists, and an affiliate marketing manager

  • Own performance across media channels, with a focus on scaling new customer acquisition while achieving efficiency targets and customer quality based on LTV

  • Employ a data-driven strategy to build and execute a test and learn roadmap across all channels

  • Work closely with data and analytics to understand the customer’s journey from awareness to conversion and leverage insights to unlock new growth and conversion opportunities

  • Discover and onboard new channel partners and various other marketing vendors

  • Communicate performance to senior leadership on a regular, highlighting opportunities or trends for continuous improvement

  • Responsible for setting budgets, defining objectives, monitoring workflow, identifying and filling resource gaps, and implementing and refining processes as needed

  • Own the creation and management of the audience growth strategy including planning, costing, ROI analysis of all audience growth initiatives






You Have:

  • 5+ years experience in growth marketing.

  • Managed multi-million dollar monthly performance marketing budgets

  • Experience in the areas affiliate marketing, paid media, product marketing, and influencing product from a growth perspective

  • Built or managed a performance marketing team in the past

  • Experience working in tandem with other channels, including PR, Organic Social/Community.

  • Knows foundational metrics of growth: ROI/LTV/CAC

  • Extensive use of data in decision making and has experience with Tableau, Lookr, or other BI / reporting tools

  • Used tracking tools inherent in a digital marketing tech stack - Adjust, Google Analytics, and CDPs

  • An understanding on how to communicate SDK updates and pixel implementations to technical teams in service to tracking channel performance


Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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