We are looking for an extraordinary performance marketer to promote new seller acquisition through paid media channels. As a member of the Canadian Marketing Team, you'll help build and drive strategy for Canada and oversee performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products.

This is an excellent role for candidates who have 3+ years of relevant experience and are excited about using their skills to build one of the strongest brands in FinTech.

You Will:

• Oversee the development and execution of paid marketing campaigns and optimize channel mix, spend and tactics to achieve goals and ROI targets
• Incorporate Canadian market dynamics into constant testing, innovation and optimization strategy
• Oversee and build the strategy and budget for Paid Search, Shopping, Mobile and Affiliates campaigns in partnership with internal global team
• Conduct performance data analysis of all customer acquisition efforts using existing conversion tracking tools and dashboards, evaluating messaging, and A/B testing
• Build reports, budgets, campaign performance, web analytics, ROI, LTV and other channel metrics pointing out areas of importance
• Manage the production and delivery of creative assets for marketing activities by working with agency partners and internal teams
• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across Search and Shopping
• Research and use SEM/SEO industry trends and competitive analysis to inform marketing strategy
• Work with our organic team to help increase growth in our overall acquisition efforts across both paid and organic channels

You Have:

• At least 3+ years of related performance marketing experience
• A passion for marketing; keep an eye on the industry, platforms and changes as they roll out
• Experience with digital landscape including paid search, social, display, video, affiliates, SEO, and attribution methodology
• Experience managing Google and Bing campaigns including building strategy, executing and testing to improve performance marketing metrics; advanced in Excel
• The ability to synthesize complex ideas into recommendations for senior executives
• Be comfortable with pushing-back and taking principled risks that result in positive results

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.