Marketing Insights Researcher

  • San Francisco, CA, United States
  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are.

Check out our locations, benefits and more at cash.app/careers.

Job Description

You will be part of the Marketing Insights team, which sits within the Cash App Customer Insights team.  You will be responsible for driving foundational audience work and GTM research. Your work will inform how we bring our Community products to market and grow them. We are looking for an incredible collaborator with deep Marketing insights/Consumer insights experience and deep experience with teens/Gen Z.

You will be part of a multidisciplinary insights team which includes UX Researchers and Marketing Insights Researchers.

You will:

  • Identify new ways to drive customer engagement and adoption of Cash Apps Community offering

  • Enhance understanding of the the Community competitive landscape at both the brand and product levels

  • Explore, define and evaluate differentiated positioning and messaging for Cash App’s Community products as well as identify strong value propositions for it

  • Deep dive into potential Community audience segments and help cross-functional partners bring target audience to life and measure impact among target audiences

  • Inform Community messaging strategies and implement testing to ensure we are reaching the right audience with the right messages

  • Inform Community marketing strategies in partnership with Product Marketing Managers that materialize opportunities across marketing, product and design

Qualifications

You have: 

  • 8+ years of relevant work experience, including an extensive background in quantitative and qualitative research

  • Hands-on experience in survey/discussion guide and data analysis 

  • Experience with independently executing global, full-cycle research from research design to reporting, including positioning/messaging, audience segmentation, value proposition development, communications testing and consumer journey

  • Experience effectively managing vendors

  • Deep knowledge of primary and secondary research to influence executives and colleagues

  • Experience with researching difficult or sensitive topics

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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