Senior Growth Marketing Analyst

  • San Francisco, CA, United States
  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are.

Check out our locations, benefits and more at cash.app/careers.

Job Description

Cash App is hiring our first Lifecycle Marketing Analyst to drive day-to-day analysis and strategic recommendations to inform our marketing activities across segments and product verticals for Cash App’s tens of millions of customers.

As an analytical leader at Cash App, you’ll be using data to identify the best products and opportunities for our customers and collaborate with marketing operations to create impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback).

In addition to supporting a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to rapidly scale operations while maintaining a sky high bar for customer experience.

 

You Will

  • Support the ongoing analysis of business performance required to inform marketing decisions on a day-to-day basis

  • Develop & deliver marketing performance analyses and program recommendations for marketing and product leaders

  • Be the resident expert in experimental design including A/B testing, incrementality measurement and attribution.

  • Collaborate with Lifecycle and Product Marketing Managers to create testing frameworks for new channels and creative, ensuring measurability of new initiatives

  • Own our data infrastructure, including the design and maintenance of ETLs for impact reporting, attribution and monitoring of our communications ecosystem.

  • Build dashboards, reports, and alerting systems for the ongoing analysis of marketing campaigns, tests, and channels

  • Work with stakeholders to determine success metrics, forecast spend, and drive performance improvements.

Qualifications

 You have

  • 5+ years of experience in a variety of analytical and operational roles: you thrive on combining rigorous data-driven analysis, strong marketing and business intuition, and an ability to work well across a variety of teams to solve complex problems.

  • Marketing:  You’re an expert on details of email, in-app, push and other marketing channels used to reach customers.  You’ve been hands-on with the details of campaign targeting, experimental design, optimization and attribution.

  • Impact Orientation: Strong business acumen, with the ability to translate quantitative data into actionable marketing insights and recommendations. Ability to communicate complex data concepts and reasoning in ways that marketing teams, business leaders, and the wider organization will understand. 

  • Data Fluency: You have experience manipulating and extracting insights from large datasets, and using data to make recommendations and decisions. You have extensive experience with opportunity sizing, measurement and reporting.  You have used database languages (e.g. SQL, BigQuery) and visualization tools (e.g. Looker, Tableau) to support your analyses and recommendations.

  • Ability to Influence: Experience managing cross-functional projects from start to finish and a track record of successfully building working relationships and influencing business partners. Strong written and verbal communication skills.

 

Nice to have

  • Experience growing a team and building the processes to support a wide range of internal stakeholders.

  • Familiarity with machine learning product recommendation models.

 

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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