Consumer Communications Lead

  • New York, NY, United States
  • Full-time
  • Alternate Location: Los Angeles, United States

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are.

Check out our locations, benefits and more at

Job Description

We’re looking for a media relations expert  to manage our storytelling across Cash App’s brand, product, and any critical issues that may arise in the field of fintech. This is an opportunity to have a direct impact on the team that defines Cash App’s brand through inventive marketing programs and communications initiatives. The ideal candidate has a successful record of managing strong press relationships and has a keen understanding of topics that sit at the intersection of consumer entertainment, culture, technology, and financial services. The person chosen thrives in a fast-paced, deadline-driven working environment. The ideal candidate brings solid know-how and passion relating to issues such as artistic expression, economic empowerment, and general financial inclusion. The candidate must be operationally rigorous, self-disciplined, and organized. This role requires the ability to explain the dimensions of Cash App’s product strengths and strategic vision to the media, while also being able to articulate the differentiators of our increasingly mainstream brand to a consumer audience. This role will report into the Head of Communications for Cash App while collaborating cross-functionally with the broader Corporate Communications and Public Policy Teams at Block. 


You will:

  • Collaborate closely with both Cash App’s Marketing and Brand team as well as the in-house Brand Studio team to equip you with the most alluring materials for storytelling

  • Cultivate ongoing media relationships with consumer press 

  • Develop a keen understanding of what makes our product and culture special and make recommendations around how to express that within the context of the media

  • Develop and execute reactive and proactive communications plans 

  • Serve as a Cash App point of contact for day-to-day queries from press 

  • Maintain a strong level of administrative and operational rigor, producing reports, analysis, and data on Cash App’s overall position in the media and public discourse 

  • Manage external communications agency 

  • Drive announcements and launches for select products – including in international markets

  • Create and own a regularly updated media list of key journalists to engage

  • Develop and maintain reporter relationships across consumer, entertainment, financial, business, and tech publications

  • Act fast and be willing to make changes when the unexpected occurs 

  • Work cross-functionally across teams within Cash App and Block 


  • 8+ years of relevant experience in communications, brand, and marketing, including media relations in consumer lifestyle, entertainment, fashion and/or music

  • Excellent writing, editing, and messaging skills

  • Good humor, humility, and high levels of empathy

  • A global mindset and an ability to work with different cultures, perspectives, and attitudes

  • A thoughtful, considered, and compassionate approach to your work and colleagues 

  • Strong relationships in media, entertainment, brand, and agency industries required; music and fashion industry experience a plus

  • Ability to thrive in a fast-paced, pressurized environment, and to meet deadlines consistently

  • Flexible, amiable, and a strong, committed collaborator

  • The ability to garner support from internal experts and external partners to position Cash App’s product against competition

  • The ability to adapt to new situations quickly and think on your feet 

  • Hustle and determination

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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