Branded Content Manager

  • Melbourne, VIC, Australia
  • Full-time

Company Description

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded seven years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including eBay, The Iconic, Myer, Foot Locker, Adore Beauty, Mac Cosmetics, Kathmandu and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

Job Description

As our Branded Content Manager, reporting directly to our Online Trade Manager, you will manage the creation of highly engaging content that showcases our wide range of affiliate partners. Your role is to lead both the strategy and execution of affiliate articles, ensuring we create content that is equally inspiring and commercially minded, driving customer engagement and frequency.

This is a newly created role and we are looking for a self-starter who knows great content, is commercially minded, and is excited to help grow this new function in our Australia marketing team! Ideally this role will be based in Melbourne where our team are located but we are also open to Sydney/East Coast of Australia.

You Will: 

  • Build and manage the AU affiliate content strategy to drive engagement, frequency and revenue.

  • Leverage the wider marketing content plan, identify article topics, as well as relevant affiliate merchants and products, to create articles that will deliver against revenue objectives.

  • Manage the Afterpay AU affiliate content marketing calendar to ensure the right frequency and cadence of articles, prioritising based on data and insights.

  • Partner with our creative agency to go through briefs and ensure articles meet brand guidelines and deliver on revenue targets. Our creative agency is responsible for writing most of the articles (~80%) and sourcing imagery. 

  • Responsible for writing ‘quick turn’ articles (approx 1-2 per week), sourcing imagery and proofreading copy.

  • Build the affiliate content strategy for key shopping trade moments throughout the year like Black Friday, Cyber Monday, Boxing Day and End of Season Sales. 

  • Contribute to the AU marketing content planning process, along with the Brand, Shop and CRM teams, to build content moments outside of the large trade moments based on data and insights.

  • Collaborate with the CRM & Social teams to drive traffic to content via owned channels. As well as working cross-functionally with product, trade, sales, brand, legal, analytics and creative to meet ambitious affiliate targets.

  • Analyse article results and develop a test and learn strategy to enhance performance of content and experiment on the best ways to drive traffic, engagement and conversion. 


You Have:

  • You will have a passion for digital content, in particular finding ways to make advertorial content highly  engaging for users.

  • Your head will be abuzz with things we should be doing - managing and building our strategy to increase KPIs, drive engagement and increase conversion.

  • Experience working for a publisher, affiliate agency, or in the media industry will be highly regarded.

  • You have an eye for great copywriting, and the ability to craft an engaging message that drives clicks and engagement.

  • You will ideally have experience building & executing articles in a CMS: building banners, copy, buttons, imagery and links.

  • You have a strong understanding of the online marketing campaign processes, implementation, and delivery.

  • You’re experienced in analysing data and building insights to improve online performance.

  • You thrive being part of an agile, fast paced environment and pride yourself on being able to build strong relationships across teams. You don't see challenges, you find solutions! 

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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